52 Marketing Quotes of 2013 – Part 2

Click here to read 52 Marketing Quotes of 2013 – Part 1photos of interview guests

I’ve had the great joy of interviewing a whole lot of movers and shakers in the e-commerce and marketing worlds over the past year. Here are some of my favourite quotes and tips from 26 of them. For the other 26 marketing quotes & tips , check out Part 1.

From Can Your Company Survive in the New Retail Era? – Doug Stephens:  [Tweet “When & where does a consumer think about or need your product? Be there. @RetailProphet”]

From Want Prospects to Call YOU? Think Like a Publisher – Mike Volpe: [Tweet “More content is great but it has to be good quality so people want to share it @mvolpe @HubSpot”]

From Stories & Social Media: How They Build Your Business – Mark Evans: [Tweet “Social media won’t work for you if you don’t know who you are & your value @markevans”]

From The Only Metric That Matters – Poul Mark: [Tweet “The only metric we really care about … is conversions @poulmark @transcendcoffee”]

From Canada’s Answer to Zappos Shoes? – Baseer Khudayar: [Tweet “You need a few unique products to compete (e.g. styles only available from you) @zelenshoes”]

From Loyalty Online: Insights From IBM Smarter Marketing – Aimee Munsell:[Tweet “The customer thinks of a brand, not ‘This is what I did on mobile, this is what I did in-store” etc. @stonemunsell”]

From A Triple-Hitter Business Model Shaking Up Sports News – Greg Bobolo: [Tweet “Surrounding video with relevant written content is more powerful than either alone @send2news @gregbobolo”]

From Canadian Retail Online … A Perfect Moment for Small & Mid-Sized Retailers – Aron Slipacoff: [Tweet “Tell stories that are more about the reader than about you. canadianicons.ca”]

From Social Media: A Good Way to Ease in Donors – Derek Cassoff: [Tweet “When bad news happens, make sure your audience hears it from you first @McGillAlumni @dcassoff”]

From Consumer Insight Is Not Just a Marketing Job – Janine Keogh: [Tweet “Canadians are more humble, so the way you advertise & talk to consumers is different @GirlKeogh Mondelēz Canada”]

From Inexpensive Video Tricks to Boost Your Online Marketing – Dave Phillips: [Tweet “Good video lighting & sound are important but they don’t have to be expensive @uberdave”]

From Finding Top Customers: The Swimming Pool Test – Alan Smith: [Tweet “Keep a ‘Things to do when I don’t know what to do’ list to cope w overwhelm @alsmith”]

From Process is Key to Delivering Great Customer Experiences – Errol Denger: [Tweet “Everyone in your co. must understand the unique value you deliver @IBMSmrtCommerce”]

From Market Research + Niche = Great Product & Profits – Corina Ludwig: [Tweet “Hire people who want to work odd hrs; you can do worldwide real-time help @FunctionFox”]

From What the Heck IS Cloud Computing? And How Big is Big Data? – Neil McEvoy: [Tweet “Cloud or no, do due diligence on potential suppliers: Neil McEvoy”]

From Check Out This Great Gift Opportunity for Businesses – Leif Baradoy: [Tweet “Set clear expectations, but then let your people do their jobs. @leif @kiind”]

From Who’s Problem Are You Really Solving? Your Prospect’s or Yours? – Scott Pielsticker: [Tweet “Customers are most likely to open email from you right after they’ve bought. @contactmonkey @spiels”]

From Startup TicTalking Helps Advertisers Find Their Perfect Audience – Stephen Harris: [Tweet “Your users might not be who you think they’ll be @stephen_harris @TicTalking “]

From Do Your Customers Have a Sweet Tooth For Rewards? – Jay El-Kaake: [Tweet “When designing a loyalty program, know what YOUR customers want @SweetTooth @jayelkaake “]

From How To Sell Online Without Upsetting Retail Partners – Sufi Khan Sulaiman: [Tweet “Don’t run promotions that compete with the retailers carrying your products @LorexTechnology “]

From Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did – Frances Ho: [Tweet “Give fast, honest, open reactions – esp when you’ve messed up! @cardswap”]

From Training Company Learns From Its Online Market – Alina Martin: [Tweet “Going online can uncover markets you didn’t know existed! @alinamartin @Danatec”]

From Secrets of an E-mail Marketing Service Provider – Jon Larson: [Tweet “People always recognize spam when they get it, but not when they send it @industrymailout Jon Larson”]

From What’s the Killer Giveaway That Will Win You Customers? – Adeel Vanthaliwala: [Tweet “Unless its something money can’t buy, cash is usually the best prize @adeelv @incentivibe”]

From Drew Green of Shop.ca & Online Marketplaces – Drew Green: [Tweet “Negotiate with your shippers. They want your business @drew_green @shopdotca”]

From Online Fancy Dress Rental Store Gives Pro Tips on How to Entice Prospects – Lisa Delorme: [Tweet “Use every way you can to lower barriers to trying what you offer @rentfrockrepeat @lisacdelorme “]

Image by satit_srihin Depositphotos.com

Image by satit_srihin Depositphotos.com

If you missed Part 1 of the 2013 Marketing Quotes, check it out here.

And subscribe to the podcast (links in the right-hand side bar) and/or the newsletter (below) to make sure you catch the 2014 advice as it happens!

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One comment on “52 Marketing Quotes of 2013 – Part 2

  1. Pingback: 52 Top Marketing & E-Commerce Quotes of 2013 | Dada Movies

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