A New Tool For Using Video to Capture Stories From Your Audience

Katrina German, Co-founder of OneStory

Today’s guest, Katrina German, co-founder of Saskatoon-based start-up, OneStory, always loved the idea of using video to capture and save people’s stories. But she was frustrated by the time involved in video editing, especially if you were trying to put …Continue Reading →

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

Amazon Publishing & Marketing: How To Do It Right

Author Brenda M. Collins & Tema Frank talk about Amazon Publishing

Amazon Has Flipped The Publishing Industry On Its Head Have you ever noticed that there are trends in what the Internet marketing gurus talk about? Not long ago Amazon publishing and building your market with Kindle e-books were all the …Continue Reading →

33 Top Website Usability Mistakes That Are Hurting Your Business!

We don’t see nearly as many website usability mistakes as we used to, but there are still plenty of them out there. In today’s podcast I’ve tackled 33 common website mistakes that I still see pretty often. I list them …Continue Reading →

From Bricks ‘n Mortar to Online Store Success (& More From Dx3 2014)

Successful online store entrepreneur, Ben Burmaster (& crew)

Today we’ve got two interviews about new online store happenings, from the recent Dx3 conference in Toronto. The first is with Ben Burmaster, who has grown SnuggleBugz from a bricks and mortar retail store to one of Canada’s top online retail successes. The …Continue Reading →

This 15 Year-Old Dropout Built a Successful Business – You Can Too!

I grew up in a family of academics, and I was always blown away by the brassy whiz kid entrepreneur types who could wheel and deal from the time they learned how to walk. Today’s show guest, Danny Iny, founder …Continue Reading →

B2B Sales: Marketing That Works

Two interesting studies in the B2B (business to business) world have come out lately: The Content Marketing Institute & Marketing Profs 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, about how marketers are approaching the content marketing challenge, Software …Continue Reading →