How to Recession-Proof Your Business

People pay extra for entertainment

During the last recession, Brian Gracon, author of Meconomics 101: 16 Ways to Improve Your Marketing, Selling and Business Management for Today’s Consumers, wondered why it was that some businesses were still busy, even when unemployment was high. What was …Continue Reading →

The Death of Inbound Marketing (& What You Can Do About It)

Sales pro, Jill Konrath

OK, so Grant Cardone may love cold calling, but most of us hate it. (And, frankly, I find Cardone’s approach seriously off-putting). So, like many people, I was thrilled when “inbound marketing” became a thing. I had fantasies about never having …Continue Reading →

Why Your Sales Reps Have To Get Better at Cold Calling

Don't be fake when cold calling. It just upsets prospects.

Cold Calling Isn’t Dead?! I wish cold calling were dead. I really do. I don’t like making cold calls and I don’t like being on the receiving end. But according to today’s guest, Mari Anne Vanella, the problem isn’t cold calls; …Continue Reading →

How To Convince 35 Brand Managers To Focus on Customers, Not Brands

Martin Aubut, Digital Director, L'Oreal Canada

It’s Time For Multi-Brand Companies to Focus on Customers Instead of Brands Martin Aubut is the Digital Director at L’Oreal Canada, which owns some 35 brands. When he took the job, he realized that to succeed today, it no longer …Continue Reading →

What Customers Really Think About Your Personalization Efforts!

Personalization: Despite what mom said, sometimes it is OK to ask personal questions.

Personalization: More Than a Trendy Word? When I was a little girl, my Mom told me, “We don’t ask personal questions.” I’d already embarrassed her enough by asking in my little high pitched toddler voice whether her hairdresser was a man …Continue Reading →

Find Little Useful Ways To Help Your Customers – Jay Baer

Jay Baer, author of Hug Your Haters, says not to worry about being attacked on social media. You can turn it around.

Jay Baer, of Convince & Convert, the Social Pros podcast, and author of the wonderful book, Youtility, says that the way to compete in today’s world is to be ultra-helpful. How Can You Help Your Customers & Prospects? We’re not …Continue Reading →

What I Learned at New Media Expo (NMX) That Can Help Grow Your Business & Improve Your Customer Satisfaction

Pat Flynn & Tema Frank Discuss Customer Service in Today's Frank Reactions episode.

I just came back from my 2nd NMX in Las Vegas. I’ve been working in the Internet world since its baby days in the ‘90s, but even so I learned new things, and was reminded of others. Here are some …Continue Reading →

Why You Should Listen To Podcasts

Tema Frank talks about building better customer experiences, online and off.

Today’s Frank Reactions episode is a little different from our normal episodes. We had our official launch party last week (check out the photo gallery below!) and as part of the launch Sherrell Steele, Manager of the School of Communications at …Continue Reading →