A Triple-Hitter Business Model Shaking Up Sports News

My interview with SendToNews CEO, Greg Bobolo, almost didn’t happen because fog kept him stuck in Vancouver for two days. Not exactly a hardship, I know! This fast-growing Canadian company has massively disrupted how video from sports events is made and …Continue Reading →

The New Permission Marketing is Content, not E-mail

We used to think of e-mail that people signed up for as “permission marketing” but with overwhelming amounts of it these days, it no longer feels like that any more. Mike Volpe, Hubspot’s Chief Marketing Officer, argues that creating lots …Continue Reading →

Want Prospects to Call YOU? Think Like a Publisher

Speaker after speaker at this week’s Dx3 conference stressed that to succeed in marketing today you have to “think like a publisher”. The key, they all believe, is to put out a lot of good, relevant content and your prospects …Continue Reading →

Inexpensive Video Tricks to Boost Your Online Marketing

When I recorded this interview with Dave Phillips, founder of Ubervideo in Victoria, Canada, I was still stalling on recording my first video. As you know, I’ve now done so (you can watch it here) and I’m preparing several others. …Continue Reading →

Your 1st Video Doesn’t Have to be Great; Just Do It!

I finally forced myself to put up a video.  I know (and have been telling you) that online video is now a crucial part of your online content marketing strategy, but taking that first step can be pretty scary, especially for those of us who didn’t grow up in the YouTube generation.

Here’s my first effort. It’s not the greatest, but it’s a start!

Things I should have done better

1. I should have used a lapel mike to improve sound quality
2. I let YouTube crop it but that ended up stretching it in the width, so I look reallllllly wide! Can’t see how to undo that!

Your turn!

If you haven’t done your first online video yet, do it now! Then link to it either here or at the Frank Online Marketing Facebook page. You can hear a few more video tips in my interview with Dave Phillips of Ubervideo.

And before you do that, how about encouraging my starter effort by sharing the link to this page?   Click any of the sharing buttons below. Thanks!

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