Does Your Website Pass The W5 Test?

Many small and mid-sized businesses are WASTING their online marketing budgets. Why? Because once they’ve driven people to their website, they aren’t giving all the information potential customers are looking for. The W5 Website Checklist is a quick tool to …Continue Reading →

Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing

Steve Matyas, CEO of Staples Canada discusses customer focus with Tema Frank

What better way to celebrate Canada Day than with an interview with the CEO of Canada’s largest online retailer? Experience Helps You Succeed in e-Commerce What I love about Steve Matyas, CEO of Staples Canada, is his combination of bluntness …Continue Reading →

Loyalty Online: Insights From IBM Smarter Marketing

This special edition of the Frank Online Marketing Show is a recording of a presentation by Aimee Munsell, Worldwide Director of Smarter Marketing at IBM during the recent Loyalty & Big Data World Canada conference. She makes a number of …Continue Reading →

The Only Metric That Matters

I’ve had some serious “sandwich generation” time this week, as you’ll hear in the podcast, so apologies for getting this edition of the Frank Online Marketing Show out a bit late. When a loved one is in intensive care, the …Continue Reading →

Canadian Retail Online … A Perfect Moment for Small & Mid-Sized Retailers

While the Big Retailers Struggle Fast Movers Can Win Big I just spent a few days in Toronto at the Retail Council of Canada’s annual Store conference, and I’m more convinced than ever that we are at a critical point …Continue Reading →

Canada’s Frank & Oak: Easy Online Fashion for Men

Ethan Song, CEO and co-founder of Canadian online menswear retailer, Frank & Oak, may look like a fashionista, he may be catching the attention of venture capitalists and articles in places like the Wall Street Journal, but he sounds like …Continue Reading →

Consumer Insight Is Not Just a Marketing Job

Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →

Canada’s Answer to Zappos Shoes?

Sometimes when I do these interviews I really feel like a mom. Baseer Khudayar, even though he’ll soon be a parent himself, sounds like a happy, hard-working, excited kid. He’s been working in the family’s stores since he was about …Continue Reading →