Finding Top Customers : The Swimming Pool Test

Alan Smith, CEO of Oprius, and his team spent a year researching, planning and designing before launching their sales and contact management software for people doing network sales. (Network salespeople are the folks selling things like Tupperware, Avon, etc.) Since …Continue Reading →

Can Your Company Survive in the New Retail Era?

If you are a retailer, reading Doug Stephens’ new book, Retail Revival: Reimagining Business for the New Age of Consumerism, is a bit like skydiving: terrifying yet thrilling. If you figure out how to open the parachute in time, you’ll …Continue Reading →

Market Research + Niche = Great Product & Profits

FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they …Continue Reading →