Even Retailers Without A Website Can Benefit From The Internet This Holiday SeasonThe American Thanksgiving weekend kicks off a shopping spree that lasts until after Christmas, on both sides of the border. More and more of it is happening online, and many retailers are losing business to their more web-savvy competitors.
Online sales this Black Friday / Cyber Monday weekend are up nearly 20% from last year, and using mobile phones to help locate and buy the products people want is skyrocketing.
If you don’t want to miss out, you need to at least be findable on social media, even if you don’t have your own website.
It’s Not Too Late!
There are a few small things you can do right away that will help make sure your business doesn’t miss out completely.
1. Make sure your business has a Facebook Page.
It’s free and easy to do. Facebook explains how at
2. Next, tell everyone you know about it.
If you have any personal social media accounts, use them and encourage your friends and fans to “Like” your page. If you have a mailing list, use it to tell people about your page.
3. Run Cyber-Monday and pre-Christmas sales on a few items.
Try to find one that will appeal to a lot of people but you can still afford to put it on sale. Then tell everyone about those sale items.
4. If you have a website, put those special offers on your website, and cross-link.
You can link from your Facebook page to the page on your website (if you have one) where you’ve posted your special offers. You don’t want to count on Facebook for all your business, because they might change their rules. They are are already making it harder and harder to be seen on Facebook if you aren’t paying to advertise there. So if you don’t have a website already, it’s time!
5. Offer people discounts or something else they’d value in exchange for their e-mail address.
You can use a free e-mailing program like MailChimp. Then start sending out e-newsletters. Aim for one a week, if you can manage it, and don’t just talk about your offers. Try to find other information that will help people with their holiday shopping. Or profile some of your customers.
Want more free advice on how to profit from e-commerce?
Get ‘10 Tips to Get My Website Ready For the Holiday Season‘. Just sign up below.