Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action!

Call Now! (Is this actually a good call to action?)

Does a Commanding Call to Action Send Customers Running Away? We’ve all seen it. And heard it. Call Now! Buy Now! Like us on Facebook!  The ads order us to take action. But do we obey? Even worse: does that …Continue Reading →

Are Car Dealers Next To Be Disrupted by Amazon?

We love to go bike riding, but sometimes you need a car big enough to get your bikes to the start of the ride.

The last time I bought a car we had a very specific requirement. The vehicle had to be big enough that we could fit two bicycles inside. We’d destroyed too many bikes by forgetting they were on the rooftop carrier, …Continue Reading →

What Customers Really Think About Your Personalization Efforts!

Personalization: Despite what mom said, sometimes it is OK to ask personal questions.

Personalization: More Than a Trendy Word? When I was a little girl, my Mom told me, “We don’t ask personal questions.” I’d already embarrassed her enough by asking in my little high pitched toddler voice whether her hairdresser was a man …Continue Reading →

Build Your Business Online: Don’t Panic – Start Here!

You Know Your Website Isn’t Enough to Build Your Business Online, but… Last week I gave a talk to the Residential Construction Industy Conference in Edmonton, Alberta. Their business is booming these days, so it’s not too surprising that many …Continue Reading →

Are Print Newsletters Making a Comeback?

There’s been a lot of talk lately about whether e-newsletters are dead. People are overwhelmed with too much e-mail, there’s a ton of competition for “eyeballs”, Gmail now streams newsletters off to the Promotions tab, and even the word “newsletter” …Continue Reading →

5 Experts on B2B Sales and Influence Marketing

Wasted Content, Wrong Influencers & Sales/Marketing Battles What I learned at B2B & Mesh Marketing 2013 I attended two great events in Toronto a few weeks ago: the Canadian Marketing Association’s B2B conference and Mesh Marketing. Today’s podcast features mini-interviews …Continue Reading →

Marketing Metrics Madness: Is Your (Client’s) Digital Marketing Working?

Find & Measure the Marketing Metrics That Matter We hear it over and over again from “da big boss”: What’s the ROI on all this social media stuff? What’s exciting is that digital and social media give us some great …Continue Reading →

Mashup Your Marketing With These Ideas!

The typical marketing booth at conferences is boring

Today’s episode of the Frank Online Marketing Show is a little different from the usual. A few months ago I started the “Marketing Managers Mashup” here in Edmonton. The goal is for marketers in companies that only have one or …Continue Reading →