What Customers Really Think About Your Personalization Efforts!

Personalization: Despite what mom said, sometimes it is OK to ask personal questions.

Personalization: More Than a Trendy Word? When I was a little girl, my Mom told me, “We don’t ask personal questions.” I’d already embarrassed her enough by asking in my little high pitched toddler voice whether her hairdresser was a man …Continue Reading →

Build Your Business Online: Don’t Panic – Start Here!

You Know Your Website Isn’t Enough to Build Your Business Online, but… Last week I gave a talk to the Residential Construction Industy Conference in Edmonton, Alberta. Their business is booming these days, so it’s not too surprising that many …Continue Reading →

Are Print Newsletters Making a Comeback?

There’s been a lot of talk lately about whether e-newsletters are dead. People are overwhelmed with too much e-mail, there’s a ton of competition for “eyeballs”, Gmail now streams newsletters off to the Promotions tab, and even the word “newsletter” …Continue Reading →

5 Experts on B2B Sales and Influence Marketing

Wasted Content, Wrong Influencers & Sales/Marketing Battles What I learned at B2B & Mesh Marketing 2013 I attended two great events in Toronto a few weeks ago: the Canadian Marketing Association’s B2B conference and Mesh Marketing. Today’s podcast features mini-interviews …Continue Reading →

Marketing Metrics Madness: Is Your (Client’s) Digital Marketing Working?

Find & Measure the Marketing Metrics That Matter We hear it over and over again from “da big boss”: What’s the ROI on all this social media stuff? What’s exciting is that digital and social media give us some great …Continue Reading →

Mashup Your Marketing With These Ideas!

The typical marketing booth at conferences is boring

Today’s episode of the Frank Online Marketing Show is a little different from the usual. A few months ago I started the “Marketing Managers Mashup” here in Edmonton. The goal is for marketers in companies that only have one or …Continue Reading →

Get Google On Your Side

Thanks to some geeky friends of mine, I discovered Google when it was a baby and was blown away by how much better it was at search than the alternatives of the day. That left me with a soft spot …Continue Reading →

Social Media: A Good Way to Ease in Donors

Social media is a great way for university alumni departments to find and reconnect with former students and potential donors. A lot of what they are learning applies to other organizations too. Listen to this interview for ideas about how to connect …Continue Reading →