The New Rules of David Meerman Scott

David Meerman Scott, author of The New Rules of Marketing & PR, Newsjacking, and more

David Meerman Scott on What’s New in the New Rules of Marketing, PR, Sales & Newsjacking Today’s guest and I have something in common: we were both early explorers of the Internet and its marketing potential. He, however, ran with …Continue Reading →

Forget Infographics; Check Out This Scary Supergraphic of the Marketing Technology Landscape!

We need artificial intelligence just to keep track of all the marketing technologies out there now!

The Marketing Technology Landscape is Out of Control! When Scott Brinker, marketing technology blogger, author, conference organizer and now VP of Platform Ecosystem at HubSpot, started putting together a graphic showing the ecosystem of marketing technology back in 2011, there …Continue Reading →

Are You Making This All-Too-Common Marketing Mistake? Too Many Companies Have It All Wrong With Their Call to Action!

Call Now! (Is this actually a good call to action?)

Does a Commanding Call to Action Send Customers Running Away? We’ve all seen it. And heard it. Call Now! Buy Now! Like us on Facebook!  The ads order us to take action. But do we obey? Even worse: does that …Continue Reading →

Can Retailers Survive in the Age of Amazon?

Vinod Bidarkoppa, Retail Innovator

Retail Survival = Seamless Experiences One of my favorite omnichannel retail stories is from Tesco in Korea. So when I spoke about changes in the retail world at the Seamless Africa conference a few weeks ago, I put up this …Continue Reading →

How To Really Piss Off a Customer

Don't let business slip away because of bad customer experience

Don’t Make These Stupid Customer Service Mistakes If you want to lose business, check out today’s podcast (and/or read the blog post). Yes folks, this really happened. Please don’t make these mistakes! On July 31 I bought a product that …Continue Reading →

Omnichannel Customer Experience: Can Banks & Others Get It Right?

Computer, phone, store or bank branch - people want a seamless customer experience

This week’s podcast highlights some of the take-aways from last week’s Digital Customer Experience Strategies Summit in Chicago, at which I had the honor of being on the first panel of the event. Banks, Telecomms, and B2B Companies Grapple With Omnichannel …Continue Reading →

How To Convince 35 Brand Managers To Focus on Customers, Not Brands

Martin Aubut, Digital Director, L'Oreal Canada

It’s Time For Multi-Brand Companies to Focus on Customers Instead of Brands Martin Aubut is the Digital Director at L’Oreal Canada, which owns some 35 brands. When he took the job, he realized that to succeed today, it no longer …Continue Reading →

What To Do When You Get a Horrible Review

Have You Been Dissed on a Review Site? Let’s face it: you can’t please all of the people all of the time. If you are in the type of business where people leave ratings, at some point you’ll be hit …Continue Reading →