Marketing Research 2014 Conference Interview: Briana Brownell

Tema Frank & Briana Brownell at MRIA Conference 2014

Tema Frank & Briana Brownell at MRIA Conference 2014

I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference.

Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in market research. Have a listen!

Key Learning:

  1. Don’t stray tooooo far into the gamification or people won’t get the point.
  2. Don’t give away the answers!
Liked this? Get the Frank Ideas Newsletter!
[ View Archives ]
Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales
Amazon Publishing & Marketing: How To Do It Right
Post was last modified: by

Leave a Reply

Your email address will not be published. Required fields are marked *