I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference.
Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in market research. Have a listen!
- Don’t stray tooooo far into the gamification or people won’t get the point.
- Don’t give away the answers!