What Makes Shoppers Click & Buy? [infographic]

I generally hate long, skinny infographics, but this one has lots of good digital media and e-commerce statistics in it. I also have a complete source list for all of the statistics cited, and will happily provide them to anyone …Continue Reading →

Marketing Metrics Madness: Is Your (Client’s) Digital Marketing Working?

Find & Measure the Marketing Metrics That Matter We hear it over and over again from “da big boss”: What’s the ROI on all this social media stuff? What’s exciting is that digital and social media give us some great …Continue Reading →

Thinking of Exporting? Consider This Advice First!

Last week we heard from the Conference Board about how Canadian companies are too reluctant to export. This week we are talking about how you CAN export successfully. Exporting Is Risky, But Not Exporting May Be Even Riskier As Todd Winterhalt, …Continue Reading →

Canadian Innovators Need to Learn Marketing, says the Conference Board

map showing how tiny Canada's population really is

Canadian companies like yours could become international successes, but… If you are like most Canadian businesses you are missing two key ingredients to succeed: marketing skills and the guts to take on the world, according to a new study by …Continue Reading →

Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing

Steve Matyas, CEO of Staples Canada discusses customer focus with Tema Frank

What better way to celebrate Canada Day than with an interview with the CEO of Canada’s largest online retailer? Experience Helps You Succeed in e-Commerce What I love about Steve Matyas, CEO of Staples Canada, is his combination of bluntness …Continue Reading →