Order overload: How to fulfill e-commerce orders for fun and profit

Lots of orders can be a blessing and a curse!Imagine: Your web marketing has really started working. In a big way. All of a sudden you’ve got lots of orders coming in! Yay!!!

Sounds like your troubles are over, but many a company has been buried by being unable to fill orders quickly, correctly, and cost-effectively. If you don’t get that part right, your e-commerce business will die.

Michael Koploy, an analyst for the Retail Software Advice website, suggests that you focus on these strategies to improve your fulfillment capabilities:

  • Track your fulfillment measurements such as order turnaround time and return rate. How do your rates compare to others in your industry? How are your rates changing over time? This will help you understand where you stand and find areas to improve.
  • Invest in technology that will help deal with the trouble spots. For example, if you find you’re spending too much time dealing with stock level discrepancies, invest in a lightweight inventory management solution.
  • Hire people as your operation grows who specialize in specific aspects of fulfillment: order processors, pickers, packers and shippers.
  • Hold regular team meetings to discuss current events and what the team needs to focus on in the near-term to improve fulfillment. 
  • Ask your team members how they think the team and fulfilment process can become more efficient. 
  • If fulfilling some or all of your merchandise is holding back growth for your business, look into either outsourcing fulfillment or dropshipping your merchandise.

To learn more about these strategies, check out The Starter’s Guide to Effective eCommerce Fulfillment on the Software Advice blog.

Do you have any order fulfillment nightmare stories to share? Or advice for other businesses on how to improve order fulfillment? Please tell us in the comments section below the “you might also like” section.

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2 comments on “Order overload: How to fulfill e-commerce orders for fun and profit

  1. Magnificent web site. A lot of helpful information here. I’m sending it
    to some friends ans also sharing in delicious.
    And naturally, thanks for your effort!

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