Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →

How Shopify Overtook Volusion

If you’ve been thinking of selling online and looking for a way to set up your e-commerce store, odds are you’ve come across Shopify. Shopify is the platform used by 65,000 e-commerce stores in 100 countries. But did you know …Continue Reading →

Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing

Steve Matyas, CEO of Staples Canada discusses customer focus with Tema Frank

What better way to celebrate Canada Day than with an interview with the CEO of Canada’s largest online retailer? Experience Helps You Succeed in e-Commerce What I love about Steve Matyas, CEO of Staples Canada, is his combination of bluntness …Continue Reading →

A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →

Loyalty Online: Insights From IBM Smarter Marketing

This special edition of the Frank Online Marketing Show is a recording of a presentation by Aimee Munsell, Worldwide Director of Smarter Marketing at IBM during the recent Loyalty & Big Data World Canada conference. She makes a number of …Continue Reading →

The Only Metric That Matters

I’ve had some serious “sandwich generation” time this week, as you’ll hear in the podcast, so apologies for getting this edition of the Frank Online Marketing Show out a bit late. When a loved one is in intensive care, the …Continue Reading →