Want Prospects to Call YOU? Think Like a Publisher

Speaker after speaker at this week’s Dx3 conference stressed that to succeed in marketing today you have to “think like a publisher”. The key, they all believe, is to put out a lot of good, relevant content and your prospects …Continue Reading →

Check Out This Great Gift Opportunity for Businesses

One of the fun things about interviewing entrepreneurs is seeing how many different ways people can approach the same topic. Take gift cards. Frances Ho, of CardSwap, (click to hear my interview with CardSwap), and Leif Baradoy, of Kiind (today’s interviewee) both …Continue Reading →

Do Your Customers Have a Sweet Tooth For Rewards?

Jay El-Kaake, the baby-faced CEO of Sweet Tooth Rewards, of Waterloo, Ontario, may not need to shave yet, but while still a student he managed to land $2.3 million in venture capital. His company, started three years ago, now has …Continue Reading →

How To Sell Online Without Upsetting Retail Partners

Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell …Continue Reading →

Stories & Social Media: How They Build Your Business

Mark Evans worked as a business journalist for years before the start-up bug bit him. After trying a couple of start-ups of his own, he now owns Mark Evans Tech and consults to other start-ups. Key Takeaways You must really, …Continue Reading →

Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did

After her wedding, Frances Ho realized her collection of unused gift cards had grown to the point where it was worth thousands of dollars. But how to get the cash out of them so she could spend it where she …Continue Reading →

Canadian Gift-Givers Shopping Online This Year

FedEx Express Canada just released an Angus Reid survey done last month that showed that 55% of Canadians plan to shop online this holiday season. That’s up from only 45% last year! The tide is turning. Other survey highlights: Consumers …Continue Reading →

Drew Green of Shop.ca & Online Marketplaces (podcast)

Episode 4 – Shop.ca CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →

Cool Toys For Tots founder, Olia Libicz Pavlin & Search Keywords

Takeaways from Olia Libicz Pavlin interview You can help sell consumers on the value of paying for shipping by pointing out (nicely) the cost of the their time. This is especially helpful if what you are selling would be hard to find …Continue Reading →