Cyber Attacks Knocked Out Huge Sites Recently. Is Yours Safe?

Are Russian Hackers & Cyber Criminals Putting Your Customers at Risk?"

When Sites Like Twitter Are Vulnerable to Cyber Attacks, Should We Just Give Up? Last Friday huge sites like Twitter, Netflix and Spotify were down for a while thanks to a massive cyber attack on domain provider, Dyn. According to an article …Continue Reading →

A Sure-Fire Way To Scare Off Customers!

Don't scare off potential customers. Make it easy for them to wander in

Have you ever stood outside a restaurant looking at its menu, trying to decide whether to choose it or one of the half-dozen other restaurants on the same street? How would you react if the maitre d’ suddenly came out …Continue Reading →

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

What Makes Shoppers Click & Buy? [infographic]

I generally hate long, skinny infographics, but this one has lots of good digital media and e-commerce statistics in it. I also have a complete source list for all of the statistics cited, and will happily provide them to anyone …Continue Reading →

What the Heck IS Cloud Computing? And How Big is Big Data?

Internet Jargon The first article I sold as a freelance writer was an article demystifying marketing jargon for businesspeople. I had just finished an MBA, and it bothered me that smart entrepreneurs were being intimidated by MBAs and their jargon. …Continue Reading →

Whose Problem Are You Really Solving? Your Prospect’s or Yours?

Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money …Continue Reading →