How To Sell Online Without Upsetting Retail Partners

Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell …Continue Reading →

No More Salesmen! How an Industrial Products Company Grew While Getting Rid Of Outside Sales Staff

Grant Meadows, founder of Optimum Energy Products Ltd., of Calgary, Alberta, discusses his company’s path to steady growth and profitability by creating effective e-commerce sites and automated systems that help them deliver consistent, excellent customer service. Their websites have become …Continue Reading →

Stories & Social Media: How They Build Your Business

Mark Evans worked as a business journalist for years before the start-up bug bit him. After trying a couple of start-ups of his own, he now owns Mark Evans Tech and consults to other start-ups. Key Takeaways You must really, …Continue Reading →

Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did

After her wedding, Frances Ho realized her collection of unused gift cards had grown to the point where it was worth thousands of dollars. But how to get the cash out of them so she could spend it where she …Continue Reading →

Training Company Learns From Its Online Market

Alina Martin has led Danatec Educational Services through record-breaking growth. While she had to overcome skepticism even from her own sales reps at first, the company’s e-learning business has tripled in the past three years, and the growth shows no …Continue Reading →

Secrets of an E-mail Marketing Service Provider

This week’s show features an interview with Edmonton-based e-mail service provider, Industry Mailout. The company was in the e-mailing business early: this is their 10th year. They’ve got clients large and small in Canada, the U.S. and elsewhere. One thing …Continue Reading →

What’s the Killer Giveaway That Will Win You Customers?

UPDATE: Incentivibe has been acquired by Rebellion Media! In this week’s edition of the Frank Online Marketing Show I interviewed Adeel Vanthaliwala, co-founder of a hot new start-up called Incentivibe. The company brings the concept of team buying to lower …Continue Reading →

Canadians World Leaders in Marketing Research?

(Special mini-episode of the Frank Online Marketing Show) Adam Froman, CEO of the national research panel, Asking Canadians, and Toronto-based strategy and design firm, Delvinia, is convinced that Canada is ideally positioned to teach the rest of the world how to …Continue Reading →

Drew Green of & Online Marketplaces (podcast)

Episode 4 – CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →