Training Company Learns From Its Online Market

Alina Martin has led Danatec Educational Services through record-breaking growth. While she had to overcome skepticism even from her own sales reps at first, the company’s e-learning business has tripled in the past three years, and the growth shows no …Continue Reading →

Secrets of an E-mail Marketing Service Provider

This week’s show features an interview with Edmonton-based e-mail service provider, Industry Mailout. The company was in the e-mailing business early: this is their 10th year. They’ve got clients large and small in Canada, the U.S. and elsewhere. One thing …Continue Reading →

What’s the Killer Giveaway That Will Win You Customers?

UPDATE: Incentivibe has been acquired by Rebellion Media! In this week’s edition of the Frank Online Marketing Show I interviewed Adeel Vanthaliwala, co-founder of a hot new start-up called Incentivibe. The company brings the concept of team buying to lower …Continue Reading →

Canadians World Leaders in Marketing Research?

(Special mini-episode of the Frank Online Marketing Show) Adam Froman, CEO of the national research panel, Asking Canadians, and Toronto-based strategy and design firm, Delvinia, is convinced that Canada is ideally positioned to teach the rest of the world how to …Continue Reading →

Drew Green of Shop.ca & Online Marketplaces (podcast)

Episode 4 – Shop.ca CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →

Online Fancy Dress Rental Store Gives Pro Tips on How to Entice Prospects

Episode 3 of the Frank Online Marketing Show: Interview with Rent Frock Repeat co-founder Lisa Delorme & a discussion of ways to lower barriers to getting people to try what you are offering. Takeaways When you sell online, getting people …Continue Reading →

Cool Toys For Tots founder, Olia Libicz Pavlin & Search Keywords

Takeaways from Olia Libicz Pavlin interview You can help sell consumers on the value of paying for shipping by pointing out (nicely) the cost of the their time. This is especially helpful if what you are selling would be hard to find …Continue Reading →