How to Avoid Competing on Price

Like so many software success stories, BlackSquare, started by developing software to solve its own problem (managing a web-based wine club), and then realized that a whole lot of other people could benefit from it too. Two years later they have clients …Continue Reading →

Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →

How Shopify Overtook Volusion

If you’ve been thinking of selling online and looking for a way to set up your e-commerce store, odds are you’ve come across Shopify. Shopify is the platform used by 65,000 e-commerce stores in 100 countries. But did you know …Continue Reading →

Thinking of Exporting? Consider This Advice First!

Last week we heard from the Conference Board about how Canadian companies are too reluctant to export. This week we are talking about how you CAN export successfully. Exporting Is Risky, But Not Exporting May Be Even Riskier As Todd Winterhalt, …Continue Reading →

Canadian Innovators Need to Learn Marketing, says the Conference Board

map showing how tiny Canada's population really is

Canadian companies like yours could become international successes, but… If you are like most Canadian businesses you are missing two key ingredients to succeed: marketing skills and the guts to take on the world, according to a new study by …Continue Reading →

Mashup Your Marketing With These Ideas!

The typical marketing booth at conferences is boring

Today’s episode of the Frank Online Marketing Show is a little different from the usual. A few months ago I started the “Marketing Managers Mashup” here in Edmonton. The goal is for marketers in companies that only have one or …Continue Reading →

A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →

Loyalty Online: Insights From IBM Smarter Marketing

This special edition of the Frank Online Marketing Show is a recording of a presentation by Aimee Munsell, Worldwide Director of Smarter Marketing at IBM during the recent Loyalty & Big Data World Canada conference. She makes a number of …Continue Reading →

The Only Metric That Matters

I’ve had some serious “sandwich generation” time this week, as you’ll hear in the podcast, so apologies for getting this edition of the Frank Online Marketing Show out a bit late. When a loved one is in intensive care, the …Continue Reading →

Canadian Retail Online … A Perfect Moment for Small & Mid-Sized Retailers

While the Big Retailers Struggle Fast Movers Can Win Big I just spent a few days in Toronto at the Retail Council of Canada’s annual Store conference, and I’m more convinced than ever that we are at a critical point …Continue Reading →