Canadian Innovators Need to Learn Marketing, says the Conference Board

map showing how tiny Canada's population really is

Canadian companies like yours could become international successes, but… If you are like most Canadian businesses you are missing two key ingredients to succeed: marketing skills and the guts to take on the world, according to a new study by …Continue Reading →

Mashup Your Marketing With These Ideas!

The typical marketing booth at conferences is boring

Today’s episode of the Frank Online Marketing Show is a little different from the usual. A few months ago I started the “Marketing Managers Mashup” here in Edmonton. The goal is for marketers in companies that only have one or …Continue Reading →

A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →

Loyalty Online: Insights From IBM Smarter Marketing

This special edition of the Frank Online Marketing Show is a recording of a presentation by Aimee Munsell, Worldwide Director of Smarter Marketing at IBM during the recent Loyalty & Big Data World Canada conference. She makes a number of …Continue Reading →

The Only Metric That Matters

I’ve had some serious “sandwich generation” time this week, as you’ll hear in the podcast, so apologies for getting this edition of the Frank Online Marketing Show out a bit late. When a loved one is in intensive care, the …Continue Reading →

Canadian Retail Online … A Perfect Moment for Small & Mid-Sized Retailers

While the Big Retailers Struggle Fast Movers Can Win Big I just spent a few days in Toronto at the Retail Council of Canada’s annual Store conference, and I’m more convinced than ever that we are at a critical point …Continue Reading →

Canada’s Frank & Oak: Easy Online Fashion for Men

Ethan Song, CEO and co-founder of Canadian online menswear retailer, Frank & Oak, may look like a fashionista, he may be catching the attention of venture capitalists and articles in places like the Wall Street Journal, but he sounds like …Continue Reading →

Get Google On Your Side

Thanks to some geeky friends of mine, I discovered Google when it was a baby and was blown away by how much better it was at search than the alternatives of the day. That left me with a soft spot …Continue Reading →

Social Media: A Good Way to Ease in Donors

Social media is a great way for university alumni departments to find and reconnect with former students and potential donors. A lot of what they are learning applies to other organizations too. Listen to this interview for ideas about how to connect …Continue Reading →

Mitch Joel: Ctrl Alt Delete Your Marketing

Interviewing entrepreneurs about their businesses is always inspiring, but sometimes it is also fun to talk ideas. Mitch Joel, CEO of marketing agency Twist Image and author of Six Pixels of Separation, is certainly a successful entrepreneur but in this …Continue Reading →