Social Media: A Good Way to Ease in Donors

Social media is a great way for university alumni departments to find and reconnect with former students and potential donors. A lot of what they are learning applies to other organizations too. Listen to this interview for ideas about how to connect …Continue Reading →

Mitch Joel: Ctrl Alt Delete Your Marketing

Interviewing entrepreneurs about their businesses is always inspiring, but sometimes it is also fun to talk ideas. Mitch Joel, CEO of marketing agency Twist Image and author of Six Pixels of Separation, is certainly a successful entrepreneur but in this …Continue Reading →

Mitch Joel on Rebooting Marketing (podcast excerpts)

Don’t have half an hour to listen to the full podcast? Above are excerpts from my interview with Mitch Joel. Click here for the full interview                 Post was last modified: April 29th, …Continue Reading →

Consumer Insight Is Not Just a Marketing Job

Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →

Canada’s Answer to Zappos Shoes?

Sometimes when I do these interviews I really feel like a mom. Baseer Khudayar, even though he’ll soon be a parent himself, sounds like a happy, hard-working, excited kid. He’s been working in the family’s stores since he was about …Continue Reading →

Finding Top Customers : The Swimming Pool Test

Alan Smith, CEO of Oprius, and his team spent a year researching, planning and designing before launching their sales and contact management software for people doing network sales. (Network salespeople are the folks selling things like Tupperware, Avon, etc.) Since …Continue Reading →

A Triple-Hitter Business Model Shaking Up Sports News

My interview with SendToNews CEO, Greg Bobolo, almost didn’t happen because fog kept him stuck in Vancouver for two days. Not exactly a hardship, I know! This fast-growing Canadian company has massively disrupted how video from sports events is made and …Continue Reading →

Can Your Company Survive in the New Retail Era?

If you are a retailer, reading Doug Stephens’ new book, Retail Revival: Reimagining Business for the New Age of Consumerism, is a bit like skydiving: terrifying yet thrilling. If you figure out how to open the parachute in time, you’ll …Continue Reading →

Market Research + Niche = Great Product & Profits

FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they …Continue Reading →

What the Heck IS Cloud Computing? And How Big is Big Data?

Internet Jargon The first article I sold as a freelance writer was an article demystifying marketing jargon for businesspeople. I had just finished an MBA, and it bothered me that smart entrepreneurs were being intimidated by MBAs and their jargon. …Continue Reading →