The Only Metric That Matters

I’ve had some serious “sandwich generation” time this week, as you’ll hear in the podcast, so apologies for getting this edition of the Frank Online Marketing Show out a bit late. When a loved one is in intensive care, the …Continue Reading →

Canadian Retail Online … A Perfect Moment for Small & Mid-Sized Retailers

While the Big Retailers Struggle Fast Movers Can Win Big I just spent a few days in Toronto at the Retail Council of Canada’s annual Store conference, and I’m more convinced than ever that we are at a critical point …Continue Reading →

Canada’s Frank & Oak: Easy Online Fashion for Men

Ethan Song, CEO and co-founder of Canadian online menswear retailer, Frank & Oak, may look like a fashionista, he may be catching the attention of venture capitalists and articles in places like the Wall Street Journal, but he sounds like …Continue Reading →

Get Google On Your Side

Thanks to some geeky friends of mine, I discovered Google when it was a baby and was blown away by how much better it was at search than the alternatives of the day. That left me with a soft spot …Continue Reading →

Social Media: A Good Way to Ease in Donors

Social media is a great way for university alumni departments to find and reconnect with former students and potential donors. A lot of what they are learning applies to other organizations too. Listen to this interview for ideas about how to connect …Continue Reading →

Mitch Joel: Ctrl Alt Delete Your Marketing

Interviewing entrepreneurs about their businesses is always inspiring, but sometimes it is also fun to talk ideas. Mitch Joel, CEO of marketing agency Twist Image and author of Six Pixels of Separation, is certainly a successful entrepreneur but in this …Continue Reading →

Mitch Joel on Rebooting Marketing (podcast excerpts)

Don’t have half an hour to listen to the full podcast? Above are excerpts from my interview with Mitch Joel. Click here for the full interview                 Post was last modified: April 29th, …Continue Reading →

Consumer Insight Is Not Just a Marketing Job

Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →

Canada’s Answer to Zappos Shoes?

Sometimes when I do these interviews I really feel like a mom. Baseer Khudayar, even though he’ll soon be a parent himself, sounds like a happy, hard-working, excited kid. He’s been working in the family’s stores since he was about …Continue Reading →

Finding Top Customers : The Swimming Pool Test

Alan Smith, CEO of Oprius, and his team spent a year researching, planning and designing before launching their sales and contact management software for people doing network sales. (Network salespeople are the folks selling things like Tupperware, Avon, etc.) Since …Continue Reading →