Market Research + Niche = Great Product & Profits

FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they …Continue Reading →

What the Heck IS Cloud Computing? And How Big is Big Data?

Internet Jargon The first article I sold as a freelance writer was an article demystifying marketing jargon for businesspeople. I had just finished an MBA, and it bothered me that smart entrepreneurs were being intimidated by MBAs and their jargon. …Continue Reading →

Check Out This Great Gift Opportunity for Businesses

One of the fun things about interviewing entrepreneurs is seeing how many different ways people can approach the same topic. Take gift cards. Frances Ho, of CardSwap, (click to hear my interview with CardSwap), and Leif Baradoy, of Kiind (today’s interviewee) both …Continue Reading →

Whose Problem Are You Really Solving? Your Prospect’s or Yours?

Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money …Continue Reading →

Startup TicTalking Helps Advertisers Find Their Perfect Audience

I just came back from a fabulous few days in warm(ish) Victoria, B.C., where I had the privilege of interviewing several fascinating entrepreneurs. It is soooo much easier to get good sound on a podcast when you can be in …Continue Reading →

Do Your Customers Have a Sweet Tooth For Rewards?

Jay El-Kaake, the baby-faced CEO of Sweet Tooth Rewards, of Waterloo, Ontario, may not need to shave yet, but while still a student he managed to land $2.3 million in venture capital. His company, started three years ago, now has …Continue Reading →

How To Sell Online Without Upsetting Retail Partners

Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell …Continue Reading →

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