7 Things I Learned From Pro Blogger, Jon Morrow

One of the great things about podcasting is that sometimes you get to chat with one of your personal heros. Jon Morrow is one of mine. If you haven’t read his epic post, “How to Quit Your Job, Move to …Continue Reading →

Marketing Metrics Madness: Is Your (Client’s) Digital Marketing Working?

Find & Measure the Marketing Metrics That Matter We hear it over and over again from “da big boss”: What’s the ROI on all this social media stuff? What’s exciting is that digital and social media give us some great …Continue Reading →

The Secret to Executive Buy-In for Social Media

A recent study (Are Digital Marketers Delusional?) found that 70% of marketers surveyed believed that their CEOs were fully committed to internet and/or mobile marketing, but 32% of them have no or almost no staff devoted to digital marketing. Disconnect! In …Continue Reading →

Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →