Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

33 Top Website Usability Mistakes That Are Hurting Your Business!

We don’t see nearly as many website usability mistakes as we used to, but there are still plenty of them out there. In today’s podcast I’ve tackled 33 common website mistakes that I still see pretty often. I list them …Continue Reading →

Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →

Does Your Website Pass The W5 Test?

Many small and mid-sized businesses are WASTING their online marketing budgets. Why? Because once they’ve driven people to their website, they aren’t giving all the information potential customers are looking for. The W5 Website Checklist is a quick tool to …Continue Reading →

The New Permission Marketing is Content, not E-mail

We used to think of e-mail that people signed up for as “permission marketing” but with overwhelming amounts of it these days, it no longer feels like that any more. Mike Volpe, Hubspot’s Chief Marketing Officer, argues that creating lots …Continue Reading →

Want Prospects to Call YOU? Think Like a Publisher

Speaker after speaker at this week’s Dx3 conference stressed that to succeed in marketing today you have to “think like a publisher”. The key, they all believe, is to put out a lot of good, relevant content and your prospects …Continue Reading →

Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did

After her wedding, Frances Ho realized her collection of unused gift cards had grown to the point where it was worth thousands of dollars. But how to get the cash out of them so she could spend it where she …Continue Reading →