Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →

Does Your Website Pass The W5 Test?

Many small and mid-sized businesses are WASTING their online marketing budgets. Why? Because once they’ve driven people to their website, they aren’t giving all the information potential customers are looking for. The W5 Website Checklist is a quick tool to …Continue Reading →

The New Permission Marketing is Content, not E-mail

We used to think of e-mail that people signed up for as “permission marketing” but with overwhelming amounts of it these days, it no longer feels like that any more. Mike Volpe, Hubspot’s Chief Marketing Officer, argues that creating lots …Continue Reading →

Want Prospects to Call YOU? Think Like a Publisher

Speaker after speaker at this week’s Dx3 conference stressed that to succeed in marketing today you have to “think like a publisher”. The key, they all believe, is to put out a lot of good, relevant content and your prospects …Continue Reading →

Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did

After her wedding, Frances Ho realized her collection of unused gift cards had grown to the point where it was worth thousands of dollars. But how to get the cash out of them so she could spend it where she …Continue Reading →

Affiliate disclaimer

I love this disclaimer that appears at the bottom of Andy Jenkins’ newsletter. “Please read my Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale. My recommendation is ALWAYS based on my …Continue Reading →