How Can a Bank Convince Customers It Really IS Different?

When all banks seem the same, how do you convince customers yours is different?

Yeah, sure you’re different from all the other banks. (This is part 2 of my interview with Dave Mowat, CEO of ATB Financial. Click here for Part 1.) ATB Financial, a government owned financial institution with about 5,300 employees and $46 …Continue Reading →

How To Convince 35 Brand Managers To Focus on Customers, Not Brands

Martin Aubut, Digital Director, L'Oreal Canada

It’s Time For Multi-Brand Companies to Focus on Customers Instead of Brands Martin Aubut is the Digital Director at L’Oreal Canada, which owns some 35 brands. When he took the job, he realized that to succeed today, it no longer …Continue Reading →

What Happens to the Call Center when People Stop Calling?

Call center technology is changing. Can You Cope?

Who doesn’t have a nightmare call center story to tell? And if you think it’s bad from the customer perspective, try working in one! (I know they are not all that bad, but…) Fortunately, the times they are a changin’. …Continue Reading →

How Mobile is Shaking Up Market Research

Mobile lets users tell you what they are experiencing in the moment & in their natural environment

People who work in retail often believe they can spot the mystery shoppers who come in to their stores. Mobile phones are making it easier for them, since a growing number of mystery shopping, or secret shopping, companies are asking their …Continue Reading →

If Robots Provide Empathy, Do We Still Need Humans?

Hitchbot

This is Part 2 of my conversation with Bent Dalager, Managing Director for Financial Services Nordic at Accenture in Copenhagen, about the role of robots in customer experience. Click here for Part 1. It seems that this robotic seal can do as …Continue Reading →

Welcome to the New World of Robots in Customer Service

Robots Are Making Customer Service Better (In Some Ways)

If you’ve suffered through those automated telephone systems (and who hasn’t?) it may be hard to believe that robots may soon wipe out most customer service jobs. But recent breakthroughs in robotics are bringing that reality closer every day. Get your …Continue Reading →

You Can’t Improve Customer Service With Disconnected Systems. But How To Connect Them?

Robin Smith, Co-founder of Virtual Logistics

Systems Integration: Not Sexy, But Very Important One of the biggest barriers companies face trying to improve customer experience is the challenge of systems integration. All the wonderful tools we have now to help us do more effective marketing need to share data …Continue Reading →