Improve Your Customer Service With Journey Mapping & Process Improvement

Highlights clip below re choosing the right technology partner. To hear the FULL episode, use the player bar above. Errol Denger (of IBM when we recorded this interview, now at Adobe), and I discussed the role of customer journey mapping and processes in …Continue Reading →

A New Tool For Using Video to Capture Stories From Your Audience

Katrina German, Co-founder of OneStory

Today’s guest, Katrina German, co-founder of Saskatoon-based start-up, OneStory, always loved the idea of using video to capture and save people’s stories. But she was frustrated by the time involved in video editing, especially if you were trying to put …Continue Reading →

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

Marketing Research 2014 Conference Interview: Briana Brownell

Tema Frank & Briana Brownell at MRIA Conference 2014

I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference. Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in …Continue Reading →

How An Online Entrepreneur Got 120,000 Customers in 2 Years!

Online Entrepreneur, Rakesh Soni, founder of LoginRadius

Rakesh Soni, who emigrated from India to Canada in 2006 to do a Master’s Degree in Engineering at the University of Alberta, is well on his way to becoming one of the web’s next big online success stories. Frustrated by …Continue Reading →

Another Canadian Contender to the Zappos Throne

The average Canadian woman, according to today’s interview guest, buys 12 pairs of shoes a year. I’m not a shoe fetishist, but if I didn’t have a toe injury that prevents me from wearing sexy heels, I just might join them! …Continue Reading →

Electronic Geek Store Selling Jewelry?! Online Shopping Goes to the Mall

The Shopping Mall is Dead. Long Live the Online Mall! OK, so physical shopping malls aren’t quite dead yet, but it is interesting to see how the online e-commerce world is moving towards a shopping mall model. First was the granddaddy …Continue Reading →

Is Crowdsourcing The Solution to Market Research Woes?

Sharon McIntyre, Chief Social Scientist at Calgary based Chaordix Inc. told the Alberta chapter of the Marketing Research and Intelligence Associaton (MRIA) that big brands are learning to leverage their thousands or millions of customers to gain real-time insight into what customers really want. Market research …Continue Reading →