Another Canadian Contender to the Zappos Throne

The average Canadian woman, according to today’s interview guest, buys 12 pairs of shoes a year. I’m not a shoe fetishist, but if I didn’t have a toe injury that prevents me from wearing sexy heels, I just might join them! …Continue Reading →

Electronic Geek Store Selling Jewelry?! Online Shopping Goes to the Mall

The Shopping Mall is Dead. Long Live the Online Mall! OK, so physical shopping malls aren’t quite dead yet, but it is interesting to see how the online e-commerce world is moving towards a shopping mall model. First was the granddaddy …Continue Reading →

Is Crowdsourcing The Solution to Market Research Woes?

Sharon McIntyre, Chief Social Scientist at Calgary based Chaordix Inc. told the Alberta chapter of the Marketing Research and Intelligence Associaton (MRIA) that big brands are learning to leverage their thousands or millions of customers to gain real-time insight into what customers really want. Market research …Continue Reading →

How to Hire a Web Design Firm

Is your web designer driving you crazy? (Photo courtesy of Kevin Lawver, Flickr)

I’ve never met a business owner or marketer who hasn’t had a bad experience with a web design firm. That’s sad. Sometimes it is because the people they hired really didn’t know what they were doing, but probably at least …Continue Reading →

From Bricks ‘n Mortar to Online Store Success (& More From Dx3 2014)

Successful online store entrepreneur, Ben Burmaster (& crew)

Today we’ve got two interviews about new online store happenings, from the recent Dx3 conference in Toronto. The first is with Ben Burmaster, who has grown SnuggleBugz from a bricks and mortar retail store to one of Canada’s top online retail successes. The …Continue Reading →

Productivity Secrets of John Lee Dumas, Podcaster Extraordinaire

Prefer to read the transcript? Get the full transcript here. I sometimes struggle to get my podcast out once a week, so you can imagine how bowled over I was when I discovered John Lee Dumas, host of the wildly …Continue Reading →

5 Experts on B2B Sales and Influence Marketing

Wasted Content, Wrong Influencers & Sales/Marketing Battles What I learned at B2B & Mesh Marketing 2013 I attended two great events in Toronto a few weeks ago: the Canadian Marketing Association’s B2B conference and Mesh Marketing. Today’s podcast features mini-interviews …Continue Reading →