Whose Problem Are You Really Solving? Your Prospect’s or Yours?

Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money …Continue Reading →

Google+ Ripples: The Promise of Shared Intelligence | Social Media Strategy for Nonprofits and Businesses

Google+ Ripples: The Promise of Shared Intelligence | Social Media Strategy for Nonprofits and Businesses: Worth reading, to help you understand the potential uses of Google+ for promoting your organization. www.emarketingmama.com Post was last modified: April 3rd, 2013 by Tema …Continue Reading →

Underappreciated technology

If you haven’t seen it, this is a delightful interview clip about how we don’t appreciate the wondrous technology all around us. Post was last modified: April 3rd, 2013 by Tema Frank