We recently studied 104 companies that had Twitter accounts on how long it took them to answer a tweet for help. Which company do you think was fastest to answer? (Answer is at the bottom of this blog post. Or read the full report and find out which companies, including some pretty big ones, failed!)
From our new research study, “Customer Service: A Twitter Experiment” , here are 10 important lessons for giving customers what they want and need when they ask for help on Twitter.
ANSWER to the question: London Drugs, which answered in less than a minute! Learn more: