Call To Action: Don’t Make This Online Marketing Mistake!

Don’t Shy Away From a Call to Action When I look back on it now, I wonder how much consulting business I lost in my early days because, like so many sales people, I was afraid to put a “call …Continue Reading →

Build Your Business Online: Don’t Panic – Start Here!

You Know Your Website Isn’t Enough to Build Your Business Online, but… Last week I gave a talk to the Residential Construction Industy Conference in Edmonton, Alberta. Their business is booming these days, so it’s not too surprising that many …Continue Reading →

33 Top Website Usability Mistakes That Are Hurting Your Business!

We don’t see nearly as many website usability mistakes as we used to, but there are still plenty of them out there. In today’s podcast I’ve tackled 33 common website mistakes that I still see pretty often. I list them …Continue Reading →

How to Hire a Web Design Firm

Is your web designer driving you crazy? (Photo courtesy of Kevin Lawver, Flickr)

I’ve never met a business owner or marketer who hasn’t had a bad experience with a web design firm. That’s sad. Sometimes it is because the people they hired really didn’t know what they were doing, but probably at least …Continue Reading →

What Makes Shoppers Click & Buy? [infographic]

I generally hate long, skinny infographics, but this one has lots of good digital media and e-commerce statistics in it. I also have a complete source list for all of the statistics cited, and will happily provide them to anyone …Continue Reading →

Secrets of a Successful Product Launch

Colin Bramm’s company, Showbie, is starting to ride what looks set to become a huge wave: Classrooms using iPads. They started designing desktop software that would make it easier for teachers and students to communicate online. But soon they realized …Continue Reading →