Secrets of a Successful Product Launch

Colin Bramm’s company, Showbie, is starting to ride what looks set to become a huge wave: Classrooms using iPads. They started designing desktop software that would make it easier for teachers and students to communicate online. But soon they realized …Continue Reading →

Does Your Website Pass The W5 Test?

Many small and mid-sized businesses are WASTING their online marketing budgets. Why? Because once they’ve driven people to their website, they aren’t giving all the information potential customers are looking for. The W5 Website Checklist is a quick tool to …Continue Reading →

Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing

Steve Matyas, CEO of Staples Canada discusses customer focus with Tema Frank

What better way to celebrate Canada Day than with an interview with the CEO of Canada’s largest online retailer? Experience Helps You Succeed in e-Commerce What I love about Steve Matyas, CEO of Staples Canada, is his combination of bluntness …Continue Reading →

A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →