& Some Thoughts On Life
One of the big themes of 2013 has been “radical transparency”: the need for companies to be completely open and honest with the public if they want to succeed. So in the spirit of “radical transparency” I’ll admit that 2013 was a bumpy year for me.
It started off great: Wonderful show guests, steadily increasing listener numbers, IBM sponsorship, I was able to hire some staff and start getting more done.
Then, at the start of June, my parents began what my husband jokingly called “a falling competition”.
As these things often do with the elderly, things spiraled out of control. One problem led to another, which created still more complications, and so on.
Despite some close calls, they both survived. My mom is doing great (apart from distress at being unable to live with her husband of 62 years). For my dad things are sad. He’s in a nursing home now. The staff are amazing, but nothing will replace the comfort of living with the woman who has been the love of his life.
I am so glad I have been able to be here to help them through these difficult months. And I’m grateful that I don’t work in a 9 – 5 job where I would have had to beg for time off.
But things got so crazy that I missed recording and releasing some episodes of the Frank Online Marketing Show. The momentum was lost. Audience numbers still haven’t fully recovered.
And I’ve spent a lot of time wondering how much my lack of a “John Lee Dumas Effect” is that I have too poorly defined a niche, that I don’t have a bubbly enough personality, that the shows are too long or too academic. Wondering why, even though people tell me they think it is a great show, I rarely get comments on the blog or podcast reviews. (If you’ve got answers to these questions, please share below, or send me an email!)
[By the way, if you haven’t heard John Lee Dumas’ show, Entrepreneur on Fire, check it out! And if you want to get into podcasting, listen to his guest appearance on this episode of Podcaster’s Roundtable.]
Enough of the Sob Story Already!
(Did I mention that I struggle with revealing too much about myself?)
As we enter 2014, I’m focusing on writing my new book looking at how companies need to change internally so they can deliver on their external marketing promises. I’m airing a lot of the interviews I’m doing as research for the book, though I’m still wavering a bit on niche, even though I KNOW a well-defined niche is crucial to effective marketing.
But I also wanted to take this time to look back at the many lessons I’ve learned from the fantastic folks I’ve interviewed over the past year and a half.
Here are some highlights from the 2013 episodes.
From Is Tension In Your Company A Good Thing? – Jeffrey Hayzlett: [Tweet “Your Customers Don’t Want You To Fail; They Want You To Do Better! @jeffreyhayzlett”]
From 5 Experts on B2B Sales and Influence Marketing – Danny Brown: [Tweet “90% trust peers on social networks (even strangers); only 15–18% trust brands @dannybrown”]
From Do You Have Problem Employees? – Ray Attiyah: [Tweet “If you want people to think outside the box be prepared for them to act outside the box @rayattiyah”]
From Get Unstuck & Start Making Money Now – Tom Morkes: [Tweet “Start Before You Are Ready @tmorkes”]
From 7 Things I Learned From Pro Blogger, Jon Morrow – Jon Morrow: [Tweet “Avoid cotton candy content (sweet but no substance). Sneak in veggies whenever you can @JonMorrow”]
From How Shopify Overtook Volusion – Harley Finkelstein: [Tweet “The retail revolution is happening now; 5 yrs from now we’ll have settled into a new norm @hfizzle”]
From Mitch Joel: Ctrl Alt Delete Your Marketing – Mitch Joel: [Tweet “Best practices may only be that bec we’re used to them but they really suck! @mitchjoel”]
From What do Government, Big & Small Businesses Have in Common? – Jeff Mackey: [Tweet “It’s not about making it perfect; it’s about making it better & getting it done – Jeff Mackey”]
From How To Do More Great Work in Your Company – Michael Bungay Stanier: [Tweet “Rather than say no, master the art of saying yes slowly @boxofcrayons”]
From Secrets of a Successful Product Launch – Colin Bramm: [Tweet “Ensure your early adopters are happy. Then they’ll become your sales force. @ColinBramm”]
From Can Creativity & Business Co-exist? – David Usher: [Tweet “If about to be clobbered by change you’ve got incentive to invest in creativity @davidusher”]
From The Secret to Executive Buy-In for Social Media – Sulemaan Ahmed: [Tweet “Your staff are begging for social media. They want leadership; give it to them @sulemaan”]
From Focus on Process for Business Success says Bruce Croxon – Bruce Croxon: [Tweet “The Dow is a curse in many ways… it encourages short term thinking @bruce_croxon “]
From Guy Kawasaki on Steve Jobs, Hockey & Being Crappy – Guy Kawasaki: [Tweet “The key is not when you ship, it is how fast can you revise @GuyKawasaki”]
From Canada’s Frank & Oak: Easy Online Fashion for Men – Ethan Song: [Tweet “Men shop differently from women: for men it’s about the having, not the shopping. @FrankandOak @mrethansong”]
From Get Google On Your Side – Chris Hodgson: [Tweet “How much to pay for a click? Focus on customer lifetime value @googlecanada CHodgson”]
From How to Avoid Competing on Price – David Gluzman: [Tweet “Bundling products into value packs makes it easier to bury the shipping cost. @D4V”]
From Seamless Blend of Content and Commerce Creates Profits – Joanna Track: [Tweet “Don’t just show a marketing slide; tell a story: 3 ways to wear these jeans @shopeluxe @JoannaTrack”]
From Pet Pictures to Profits: How A Pet Food Store Succeeds Online – Brandon Forder: [Tweet “Competing on a $ for $ basis is impossible (so) get more creative @CanPetConn”]
From Canadian Innovators Need to Learn Marketing, says the Conference Board – Bruce Good: [Tweet “You need to be worldwide to really succeed – Bruce Good @ConfBoardofCda”]
From No More Salesmen! – Grant Meadows: [Tweet “We make it easy for the customer to do business with us. Whatever is convenient for them @Optimum_Energy”]
From Mashup Your Marketing With These Ideas! – Dianna Bowes: [Tweet “Hold your trade show draws during the conference; gets them back to the booth @Fabat50”]
From Solve An Old Problem A New Way For Internet Success – Gregg Oldring: [Tweet “The big opportunity may not be in rare high value deals, but low easy ones @inkdit”]
From Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing – Steve Matyas: [Tweet “There’s always a better way of doing things; find it before someone else does. S.Matyas @StaplesCanada”]
From A Healthy Approach to Online Marketing – Axel Kroitzsch: [Tweet “We had to go online because our clientele are going that way. Healthmed.ca”]