Do You Have a Leaky Sales Funnel? Customer Experience Can Stop the Churn

When Steve Whittington, VP Marketing and Customer Experience at Flaman Group of Companies, saw that the agricultural and fitness equipment company had many leads but sales figues that weren’t keeping up, he knew he had to dig deeper. What he discovered was that sales prospects and customers weren’t having a great experience. “We were pouring…

How Better Web Accessibility Can Boost Your Sales

Web Accessibility Is Not Just for Disabled People! According to today’s podcast guest, Joanne Pires, of eSSENTIAL Accessibility, 1 in 5 Americans self-identify as having a disability. Get your FREE Transcript Now! And that doesn’t even include the masses of people in their 40s and beyond who are struggling with “middle aged vision”, arthritis, and…

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business problems, and we discuss ways to get attention and improve a prospect’s memory of your…

B2B Sales: Marketing That Works

Two interesting studies in the B2B (business to business) world have come out lately: The Content Marketing Institute & Marketing Profs 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, about how marketers are approaching the content marketing challenge, Software Advice’s B2B Buyer Behavior – Web & Phone Channels IndustryView | 2013 about how buyers…

5 Experts on B2B Sales and Influence Marketing

Wasted Content, Wrong Influencers & Sales/Marketing Battles What I learned at B2B & Mesh Marketing 2013 I attended two great events in Toronto a few weeks ago: the Canadian Marketing Association’s B2B conference and Mesh Marketing. Today’s podcast features mini-interviews with five of the presenters. (Six actually, because Danny Brown and Sam Fiorella presented together.)…

Businesses Craving Sales Expertise

Top 5 Frank Online Marketing Show Episodes Revealed by Canadian e-Commerce Expert, Tema Frank April 8, 2013, Edmonton, Canada – Canadian e-commerce and online marketing expert, Tema Frank, reported today that the five most-listened to episodes of the Frank Online Marketing Show (https://frankreactions.com/show) all have to do with improving sales. “There’s clearly a need for…