Category Archives: Marketing Research

Interesting research from the UK that suggests that mortgage brokers/advisers rely heavily on lender websites. “The study suggests around 94% of respondents use mortgage sourcing systems to find the most suitable product for their client while 40% says lenders’ sites are even more important as they tend to access a lender’s site on average more than…

The Web Credibility Project: Guidelines – Stanford University Their top 10 is bang-on with what our research has shown. It all boils down to transparency and trust.

Double-Digit Increases in Visits to Shopping Sites � MarketingVOX Visits to nine of the top 10 online shopping sites registered double-digit increases in November, led by the Shopzilla.com Network, visits to which increased 48 percent, to 19.8 million, from 13.4 million in Nov. 2004, according to Nielsen/NetRatings, writes InternetRetailer. In absolute numbers, eBay had the…

Fred Reichheld is one of my favorite researchers in the area of customer service. He’s one of three co-authors in a new article put out by the Harvard Business Review’s newsletterThe Three “Ds” of Customer Experience : Marketing : HBS Working Knowledge. They point out the huge disconnect between the 80% of companies who believe…