Do Your Employees Know Your Social Media Policy?
Make Your Social Media Policy Fun! Did you know that many companies still issue long, boring, written policy manuals? Shocking, isn’t it? I mean, really, c’mon, who reads those things? I like reading, and even I can use many a policy document to put me to sleep. That’s why, when I give talks or courses…
5 Things Your Business Can Do TODAY To Profit From Cyber-Monday Shoppers
Even Retailers Without A Website Can Benefit From The Internet This Holiday Season The American Thanksgiving weekend kicks off a shopping spree that lasts until after Christmas, on both sides of the border. More and more of it is happening online, and many retailers are losing business to their more web-savvy competitors. Online sales this…
Google’s Hummingbrid Update: What Every Business Should Know
Guest post by Kimberley Laws Google recently introduced a brand spanking new search algorithm that has everybody talking. Officially called “Hummingbird,” it, like the bird, promises to be quick and precise. But don’t worry. The “Panda” and the “Penguin”– Google’s zoologically-named updates — have not been put out to pasture. They will work with the Hummingbird…
Why Target Is Struggling in Canada
There’s a lot of buzz in today’s press about Target’s disappointing results in Canada. A study by Level5 Strategy Group showed that the percentage of Canadian consumers thinking Target was “better” than other general retailers has dropped from 57% before they had actually opened their stores here to 24% today. The study notes that Walmart, Canadian…
Get Unstuck & Start Making Money Now
In last week’s show I interviewed headline writing pro, Jon Morrow, so you may think that the headline for today’s podcast is just to show Jon that I was paying attention. Wrong! Today’s interview is all about exactly what that headline says: How can you get unstuck? How can you start earning money even before…
Don’t Make This Web Design Mistake!
Do you wish more people would fill out your web forms? Use your web or phone app? Buy from you online? Here’s one tip that will help: Let them do what they want with as few clicks as possible! It amazes me how some lessons have to be learned over and over again: we’ve known…
7 Things I Learned From Pro Blogger, Jon Morrow
One of the great things about podcasting is that sometimes you get to chat with one of your personal heros. Jon Morrow is one of mine. If you haven’t read his epic post, “How to Quit Your Job, Move to Paradise and Get Paid to Change the World,” check it out! And if you want…
How NOT to Win Customers
I’m working on a project for a client who recently purchased NCR’s Counterpoint system. It is a fancy point-of-sale system that combines a cash register with inventory tracking and customer relationship management tools. The client wants a new website and to begin e-mail marketing; both services that NCR offers, so I figured I’d start there.…
Cute Cat or Cute Baby?
You may think you know your audience but do you really? Unless your site is about cute cats or baby haters you probably don’t know for sure whether a picture of a cute cat or a cute baby will work better on your website. But changing the picture from one to the other can make…
Clever Ad Leverages Halloween
Great ad. To judge from the kids’ reactions, I’m thinking they used real veggie-flavored treats! Try to guess what the ad is for before the end of it! Have you seen any other clever Halloween ads lately? How about linking to them below?