The Internet has changed marketing forever. By putting consumers in the driver’s seat, it means that to deliver on your brand promise, you need to rethink how you treat people (your staff, suppliers & customers) and processes. This podcast is about how companies can survive and thrive in the digital era by putting people (staff, customers and stakeholders) first.
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Market Research + Niche = Great Product & Profits
FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they had to overcome some initial resistance to the idea of web-based time tracking. Combining a…
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Inexpensive Video Tricks to Boost Your Online Marketing
When I recorded this interview with Dave Phillips, founder of Ubervideo in Victoria, Canada, I was still stalling on recording my first video. As you know, I’ve now done so (you can watch it here) and I’m preparing several others. Why is Video Important for Online Marketing? People like watching video. We are getting lazier…
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What the Heck IS Cloud Computing? And How Big is Big Data?
Internet Jargon The first article I sold as a freelance writer was an article demystifying marketing jargon for businesspeople. I had just finished an MBA, and it bothered me that smart entrepreneurs were being intimidated by MBAs and their jargon. (I’ll have to see if I can find a copy of that article!) The Internet…
Podcast: Download (Duration: 20:24 — 18.7MB)
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Check Out This Great Gift Opportunity for Businesses
One of the fun things about interviewing entrepreneurs is seeing how many different ways people can approach the same topic. Take gift cards. Frances Ho, of CardSwap, (click to hear my interview with CardSwap), and Leif Baradoy, of Kiind (today’s interviewee) both noticed that a lot of gift cards go unused. CardSwap looked at the problem from…
Podcast: Download (Duration: 33:09 — 30.4MB)
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Whose Problem Are You Really Solving? Your Prospect’s or Yours?
Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money you spend on usability testing is paid back many times over, because improved usability (i.e.…
Podcast: Download (Duration: 32:25 — 29.7MB)
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Startup TicTalking Helps Advertisers Find Their Perfect Audience
I just came back from a fabulous few days in warm(ish) Victoria, B.C., where I had the privilege of interviewing several fascinating entrepreneurs. It is soooo much easier to get good sound on a podcast when you can be in the same room as the person you are interviewing! Today’s interview is with Stephen Harris,…
Podcast: Download (Duration: 36:36 — 33.5MB)
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Do Your Customers Have a Sweet Tooth For Rewards?
Jay El-Kaake, the baby-faced CEO of Sweet Tooth Rewards, of Waterloo, Ontario, may not need to shave yet, but while still a student he managed to land $2.3 million in venture capital. His company, started three years ago, now has 3,000 clients all over the world, and is about to make a major technical leap…
Podcast: Download (Duration: 20:52 — 19.1MB)
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How To Sell Online Without Upsetting Retail Partners
Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell its products online and through retailers at the same time. Key Takeaways Strategies to minimize…
Podcast: Download (Duration: 25:22 — 23.2MB)
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No More Salesmen! How an Industrial Products Company Grew While Getting Rid Of Outside Sales Staff
Grant Meadows, founder of Optimum Energy Products Ltd., of Calgary, Alberta, discusses his company’s path to steady growth and profitability by creating effective e-commerce sites and automated systems that help them deliver consistent, excellent customer service. Their websites have become so successful that they no longer have any outside sales staff. Key Takeaways Invest…
Podcast: Download (Duration: 49:32 — 45.3MB)
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Stories & Social Media: How They Build Your Business
Mark Evans worked as a business journalist for years before the start-up bug bit him. After trying a couple of start-ups of his own, he now owns Mark Evans Tech and consults to other start-ups. Key Takeaways You must really, really understand what your business offers that is of value to customers. Until you get…
Podcast: Download (Duration: 27:37 — 25.3MB)
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