Get Google On Your Side

Thanks to some geeky friends of mine, I discovered Google when it was a baby and was blown away by how much better it was at search than the alternatives of the day. That left me with a soft spot …Continue Reading →

Mitch Joel: Ctrl Alt Delete Your Marketing

Interviewing entrepreneurs about their businesses is always inspiring, but sometimes it is also fun to talk ideas. Mitch Joel, CEO of marketing agency Twist Image and author of Six Pixels of Separation, is certainly a successful entrepreneur but in this …Continue Reading →

Consumer Insight Is Not Just a Marketing Job

Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →

Seamless Blend of Content and Commerce Creates Profits

Having spent time in New York, Joanna Track was frustrated when she came back to Canada and couldn’t buy many of the fashion items she wanted online. So she combined her experience in the magazine industry with her love of …Continue Reading →

A Triple-Hitter Business Model Shaking Up Sports News

My interview with SendToNews CEO, Greg Bobolo, almost didn’t happen because fog kept him stuck in Vancouver for two days. Not exactly a hardship, I know! This fast-growing Canadian company has massively disrupted how video from sports events is made and …Continue Reading →

The New Permission Marketing is Content, not E-mail

We used to think of e-mail that people signed up for as “permission marketing” but with overwhelming amounts of it these days, it no longer feels like that any more. Mike Volpe, Hubspot’s Chief Marketing Officer, argues that creating lots …Continue Reading →

Market Research + Niche = Great Product & Profits

FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they …Continue Reading →

Your 1st Video Doesn’t Have to be Great; Just Do It!

I finally forced myself to put up a video.  I know (and have been telling you) that online video is now a crucial part of your online content marketing strategy, but taking that first step can be pretty scary, especially for those of us who didn’t grow up in the YouTube generation.

Here’s my first effort. It’s not the greatest, but it’s a start!

Things I should have done better

1. I should have used a lapel mike to improve sound quality
2. I let YouTube crop it but that ended up stretching it in the width, so I look reallllllly wide! Can’t see how to undo that!

Your turn!

If you haven’t done your first online video yet, do it now! Then link to it either here or at the Frank Online Marketing Facebook page. You can hear a few more video tips in my interview with Dave Phillips of Ubervideo.

And before you do that, how about encouraging my starter effort by sharing the link to this page?   Click any of the sharing buttons below. Thanks!

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