Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →
Having spent time in New York, Joanna Track was frustrated when she came back to Canada and couldn’t buy many of the fashion items she wanted online. So she combined her experience in the magazine industry with her love of …Continue Reading →
Are My Domain Names Worth Selling? I registered my first domain in the 1990s. Now I own over 100 of them. Any time I’m playing with an idea for a business or a book I register whatever relevant domains I …Continue Reading →
My interview with SendToNews CEO, Greg Bobolo, almost didn’t happen because fog kept him stuck in Vancouver for two days. Not exactly a hardship, I know! This fast-growing Canadian company has massively disrupted how video from sports events is made and …Continue Reading →
I’m a huge fan of libraries. I remember complaining that the poems of Ogden Nash were only in the adult section when I was a kid and not allowed to take out adult books. (Do they still do that?) Nerdy …Continue Reading →
We used to think of e-mail that people signed up for as “permission marketing” but with overwhelming amounts of it these days, it no longer feels like that any more. Mike Volpe, Hubspot’s Chief Marketing Officer, argues that creating lots …Continue Reading →
FunctionFox got into the software-as-a-service (SAAS) marketplace early, developing a simple time tracking sheet for ad agencies, design firms and other small, creative teams. Starting early meant that they didn’t have any web-based competition when they started, but it also meant they …Continue Reading →
I finally forced myself to put up a video. I know (and have been telling you) that online video is now a crucial part of your online content marketing strategy, but taking that first step can be pretty scary, especially for those of us who didn’t grow up in the YouTube generation.
Here’s my first effort. It’s not the greatest, but it’s a start!
Things I should have done better
1. I should have used a lapel mike to improve sound quality
2. I let YouTube crop it but that ended up stretching it in the width, so I look reallllllly wide! Can’t see how to undo that!
If you haven’t done your first online video yet, do it now! Then link to it either here or at the Frank Online Marketing Facebook page. You can hear a few more video tips in my interview with Dave Phillips of Ubervideo.
And before you do that, how about encouraging my starter effort by sharing the link to this page? Click any of the sharing buttons below. Thanks!
I’m researching content management tools lately and I came across an offer for a free download of a document comparing content management systems. Great! I signed up right away, and soon after eagerly opened the download. Turns out the paper …Continue Reading →
RIM, now renamed “Blackberry” after its flagship product, launched its long-awaited Blackberry 10 phones this morning. From the sounds of things, it matches the strengths of Apple’s iPhone and android devices. But matching won’t be enough to regain the millions …Continue Reading →