Call To Action: Don’t Make This Online Marketing Mistake!

Don’t Shy Away From a Call to Action When I look back on it now, I wonder how much consulting business I lost in my early days because, like so many sales people, I was afraid to put a “call …Continue Reading →

Build Your Business Online: Don’t Panic – Start Here!

You Know Your Website Isn’t Enough to Build Your Business Online, but… Last week I gave a talk to the Residential Construction Industy Conference in Edmonton, Alberta. Their business is booming these days, so it’s not too surprising that many …Continue Reading →

B2B Sales: Marketing That Works

Two interesting studies in the B2B (business to business) world have come out lately: The Content Marketing Institute & Marketing Profs 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, about how marketers are approaching the content marketing challenge, Software …Continue Reading →

SuperFast Solutions To Grow Your Business This Year

Do You Feel Overwhelmed By Social Media & Internet Marketing? James Schramko, an Internet marketer extraordinaire, and owner of SuperFast Business (among his many ventures), says in today’s podcast interview that you are far from alone. Most businesses, he says, get …Continue Reading →

5 Experts on B2B Sales and Influence Marketing

Wasted Content, Wrong Influencers & Sales/Marketing Battles What I learned at B2B & Mesh Marketing 2013 I attended two great events in Toronto a few weeks ago: the Canadian Marketing Association’s B2B conference and Mesh Marketing. Today’s podcast features mini-interviews …Continue Reading →

Secrets of a Successful Product Launch

Colin Bramm’s company, Showbie, is starting to ride what looks set to become a huge wave: Classrooms using iPads. They started designing desktop software that would make it easier for teachers and students to communicate online. But soon they realized …Continue Reading →

Marketing Metrics Madness: Is Your (Client’s) Digital Marketing Working?

Find & Measure the Marketing Metrics That Matter We hear it over and over again from “da big boss”: What’s the ROI on all this social media stuff? What’s exciting is that digital and social media give us some great …Continue Reading →

The Secret to Executive Buy-In for Social Media

A recent study (Are Digital Marketers Delusional?) found that 70% of marketers surveyed believed that their CEOs were fully committed to internet and/or mobile marketing, but 32% of them have no or almost no staff devoted to digital marketing. Disconnect! In …Continue Reading →

Thinking of Exporting? Consider This Advice First!

Last week we heard from the Conference Board about how Canadian companies are too reluctant to export. This week we are talking about how you CAN export successfully. Exporting Is Risky, But Not Exporting May Be Even Riskier As Todd Winterhalt, …Continue Reading →