Training Company Learns From Its Online Market

Alina Martin has led Danatec Educational Services through record-breaking growth. While she had to overcome skepticism even from her own sales reps at first, the company’s e-learning business has tripled in the past three years, and the growth shows no …Continue Reading →

Secrets of an E-mail Marketing Service Provider

This week’s show features an interview with Edmonton-based e-mail service provider, Industry Mailout. The company was in the e-mailing business early: this is their 10th year. They’ve got clients large and small in Canada, the U.S. and elsewhere. One thing …Continue Reading →

Canadian Gift-Givers Shopping Online This Year

FedEx Express Canada just released an Angus Reid survey done last month that showed that 55% of Canadians plan to shop online this holiday season. That’s up from only 45% last year! The tide is turning. Other survey highlights: Consumers …Continue Reading →

What’s the Killer Giveaway That Will Win You Customers?

UPDATE: Incentivibe has been acquired by Rebellion Media! In this week’s edition of the Frank Online Marketing Show I interviewed Adeel Vanthaliwala, co-founder of a hot new start-up called Incentivibe. The company brings the concept of team buying to lower …Continue Reading →

Canadians World Leaders in Marketing Research?

(Special mini-episode of the Frank Online Marketing Show) Adam Froman, CEO of the national research panel, Asking Canadians, and Toronto-based strategy and design firm, Delvinia, is convinced that Canada is ideally positioned to teach the rest of the world how to …Continue Reading →

Drew Green of Shop.ca & Online Marketplaces (podcast)

Episode 4 – Shop.ca CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →