Whose Problem Are You Really Solving? Your Prospect’s or Yours?

Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money …Continue Reading →

Startup TicTalking Helps Advertisers Find Their Perfect Audience

I just came back from a fabulous few days in warm(ish) Victoria, B.C., where I had the privilege of interviewing several fascinating entrepreneurs. It is soooo much easier to get good sound on a podcast when you can be in …Continue Reading →

Do Your Customers Have a Sweet Tooth For Rewards?

Jay El-Kaake, the baby-faced CEO of Sweet Tooth Rewards, of Waterloo, Ontario, may not need to shave yet, but while still a student he managed to land $2.3 million in venture capital. His company, started three years ago, now has …Continue Reading →

Skip Pay-Per-Click (PPC); Organic Search Engine Optimization (SEO) is Where it’s At

I attended an excellent presentation last night by Krista LaRiviere, co-founder and CEO of gShift Labs and Ontario Chair of SEMPO Canada (the professional association for search engine marketing professionals). She argues that pay-per-click (ppc) search engine marketing is a …Continue Reading →

How To Sell Online Without Upsetting Retail Partners

Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell …Continue Reading →

No More Salesmen! How an Industrial Products Company Grew While Getting Rid Of Outside Sales Staff

Grant Meadows, founder of Optimum Energy Products Ltd., of Calgary, Alberta, discusses his company’s path to steady growth and profitability by creating effective e-commerce sites and automated systems that help them deliver consistent, excellent customer service. Their websites have become …Continue Reading →