I got an email from a bank I deal with, asking me to complete a survey on a potential web service redesign. As both a customer and a website usability tester, I was willing to oblige. The email said:
As always, your participation is completely confidential.
Follow this link to the Survey:
If I’m following a link from an email, how confidential can it really be? But let’s give them the benefit of the doubt…
Then, at the end of the survey (which had not asked me for any identifying information), I got this:
If they didn’t ask who I am, how can I possibly be entered in this draw? (Or how could I win it and be notified?)