One of the great things about podcasting is that sometimes you get to chat with one of your personal heros.
Jon Morrow is one of mine. If you haven’t read his epic post, “How to Quit Your Job, Move to Paradise and Get Paid to Change the World,” check it out!
And if you want to learn to be a great writer and profitable blogger, visit his website, BoostBlogTraffic.com, and take his course. (No, I’m not getting affiliate payments for that, but be nice and tell him I sent you, OK?)
The interview is packed with great advice from Jon, including him advising me to get over my hangups about writing “list posts” (e.g. 10 Things That…). It seems so damned cliche, and everyone’s doing it, so I don’t want to. But I do want to have the right people find and read this blog, and the fact is that numbered lists draw people in. So here goes.
7 Ideas For Better Blog Posts
1. Get inside your readers’ minds.
Write what your audience wants to hear, which is not necessarily the same as what you want to write about. You must know your audience!
2. Don’t panic about being in an overcrowded market.
According to Jon Morrow, 99.99% of your “competitors” suck. So there’s always room for someone good.
3. Be committed and professional.
The people who don’t succeed are those who treat writing, blogging and publishing as a hobby. If you want to make money at it (or change the world, or both) accept that this is a profession and, like any other, it takes years to master.
4. Spend 80% of your time building relationships.
A typical mistake is spending too much time writing and not enough time getting to know the influential people who can help promote what you’ve written. Find them, be useful to them, and eventually they will reciprocate. Use social media well, by remembering that it is about being social.
5. Go after guest blogging on high authority blogs.
Don’t waste your time spamming low traffic blogs and offering lousy guest posts. Write fantastic, relevant content for a specific, high quality blog. You can get a blogger’s attention by writing high-value comments on their posts. (In the interview he talks about what a high-value comment consists of. He also talks about how to pitch big name bloggers effectively.)
6. Get a mentor who’s willing to tell you what you are doing wrong (and right).
Accept that you may well need to pay for that mentor’s time. Think of it as paying for a university course. Money well spent.
7. Use powerful headline formulas to draw in readers.
You can have the best content in the world, but if the headline doesn’t grab them, they’ll never read your content.
What ideas would you add to this list?
Remember what Jon said: good comments are a great way to come to the attention of other bloggers! Go for it!