Want Some Customer Experience Love? Learn To Love Numbers!

They say that opposites attract. Maybe that’s what led my artsy, creative, marketing side to fall in love with numbers. OK, so I don’t really love numbers, but I absolutely love what they can tell me about consumer behaviour. And, as …Continue Reading →

The Secret to Strong Competitive Advantage: Tilt Towards Customer Experience

Time To Tilt Toward Customers We keep hearing about how companies have to be more customer-centric in the digital era. There’s no question that when customers can spread unhappiness with your company around the globe in minutes, you’ve got to …Continue Reading →

Give The Gift of Caring To Your Staff …

… And They’ll Give The Gift of Service To Your Customers “Nobody dreams of being a janitor,” says Mary Miller, the CEO of the highly successful janitoral services company, Jancoa. And yet, she says, “More people have worked in the janitorial …Continue Reading →

A New Tool For Using Video to Capture Stories From Your Audience

Katrina German, Co-founder of OneStory

Today’s guest, Katrina German, co-founder of Saskatoon-based start-up, OneStory, always loved the idea of using video to capture and save people’s stories. But she was frustrated by the time involved in video editing, especially if you were trying to put …Continue Reading →

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

Marketing Research 2014 Conference Interview: Briana Brownell

Tema Frank & Briana Brownell at MRIA Conference 2014

I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference. Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in …Continue Reading →

Amazon Publishing & Marketing: How To Do It Right

Author Brenda M. Collins & Tema Frank talk about Amazon Publishing

Amazon Has Flipped The Publishing Industry On Its Head Have you ever noticed that there are trends in what the Internet marketing gurus talk about? Not long ago Amazon publishing and building your market with Kindle e-books were all the …Continue Reading →

Is Crowdsourcing The Solution to Market Research Woes?

Sharon McIntyre, Chief Social Scientist at Calgary based Chaordix Inc. told the Alberta chapter of the Marketing Research and Intelligence Associaton (MRIA) that big brands are learning to leverage their thousands or millions of customers to gain real-time insight into what customers really want. Market research …Continue Reading →