Marketing Research 2014 Conference Interview: Briana Brownell

Tema Frank & Briana Brownell at MRIA Conference 2014

I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference. Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in …Continue Reading →

Amazon Publishing & Marketing: How To Do It Right

Author Brenda M. Collins & Tema Frank talk about Amazon Publishing

Amazon Has Flipped The Publishing Industry On Its Head Have you ever noticed that there are trends in what the Internet marketing gurus talk about? Not long ago Amazon publishing and building your market with Kindle e-books were all the …Continue Reading →

Is Crowdsourcing The Solution to Market Research Woes?

Sharon McIntyre, Chief Social Scientist at Calgary based Chaordix Inc. told the Alberta chapter of the Marketing Research and Intelligence Associaton (MRIA) that big brands are learning to leverage their thousands or millions of customers to gain real-time insight into what customers really want. Market research …Continue Reading →

B2B Sales: Marketing That Works

Two interesting studies in the B2B (business to business) world have come out lately: The Content Marketing Institute & Marketing Profs 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, about how marketers are approaching the content marketing challenge, Software …Continue Reading →

What Makes Shoppers Click & Buy? [infographic]

I generally hate long, skinny infographics, but this one has lots of good digital media and e-commerce statistics in it. I also have a complete source list for all of the statistics cited, and will happily provide them to anyone …Continue Reading →