Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

Amazon Publishing & Marketing: How To Do It Right

Author Brenda M. Collins & Tema Frank talk about Amazon Publishing

Amazon Has Flipped The Publishing Industry On Its Head Have you ever noticed that there are trends in what the Internet marketing gurus talk about? Not long ago Amazon publishing and building your market with Kindle e-books were all the …Continue Reading →

What’s Harder: Climbing Everest or Selling Online?

Jamie Clarke, co-founder of Calgary-based LiveOutThere.com, is an optimist. Only an optimist would create a career of being a “Professional Adventurer”, and, some would argue, only optimists throw themselves head first into selling online in Canada. Canada: A Land of eCommerce …Continue Reading →

Another Canadian Contender to the Zappos Throne

The average Canadian woman, according to today’s interview guest, buys 12 pairs of shoes a year. I’m not a shoe fetishist, but if I didn’t have a toe injury that prevents me from wearing sexy heels, I just might join them! …Continue Reading →

How to Cut Costs & Up Order Sizes: Ecommerce Trends in Order Fulfillment

Ecommerce Trends in Order Fulfillment

Once upon a time, there were warehouses. The warehouses shipped products to stores. Customers bought products at those stores and brought them home. Many years later, warehouses and stores started to merge, and turned into big-box retailers, like IKEA and Home …Continue Reading →

Electronic Geek Store Selling Jewelry?! Online Shopping Goes to the Mall

The Shopping Mall is Dead. Long Live the Online Mall! OK, so physical shopping malls aren’t quite dead yet, but it is interesting to see how the online e-commerce world is moving towards a shopping mall model. First was the granddaddy …Continue Reading →

Call To Action: Don’t Make This Online Marketing Mistake!

Don’t Shy Away From a Call to Action When I look back on it now, I wonder how much consulting business I lost in my early days because, like so many sales people, I was afraid to put a “call …Continue Reading →

How To Make More Money With Less Work: It’s Possible says Melanie Benson Strick

Overwhelmed? In this social media, always-on, info overload world, many of us struggle just to keep our heads above water; making more money with less work seems like an impossible dream.  But according to today’s guest, Melanie Benson Strick, it is …Continue Reading →

From Bricks ‘n Mortar to Online Store Success (& More From Dx3 2014)

Successful online store entrepreneur, Ben Burmaster (& crew)

Today we’ve got two interviews about new online store happenings, from the recent Dx3 conference in Toronto. The first is with Ben Burmaster, who has grown SnuggleBugz from a bricks and mortar retail store to one of Canada’s top online retail successes. The …Continue Reading →