A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →

Get Google On Your Side

Thanks to some geeky friends of mine, I discovered Google when it was a baby and was blown away by how much better it was at search than the alternatives of the day. That left me with a soft spot …Continue Reading →

Mitch Joel: Ctrl Alt Delete Your Marketing

Interviewing entrepreneurs about their businesses is always inspiring, but sometimes it is also fun to talk ideas. Mitch Joel, CEO of marketing agency Twist Image and author of Six Pixels of Separation, is certainly a successful entrepreneur but in this …Continue Reading →

Mitch Joel on Rebooting Marketing (podcast excerpts)

Don’t have half an hour to listen to the full podcast? Above are excerpts from my interview with Mitch Joel. Click here for the full interview                 Post was last modified: April 29th, …Continue Reading →

Canada’s Answer to Zappos Shoes?

Sometimes when I do these interviews I really feel like a mom. Baseer Khudayar, even though he’ll soon be a parent himself, sounds like a happy, hard-working, excited kid. He’s been working in the family’s stores since he was about …Continue Reading →

Want Prospects to Call YOU? Think Like a Publisher

Speaker after speaker at this week’s Dx3 conference stressed that to succeed in marketing today you have to “think like a publisher”. The key, they all believe, is to put out a lot of good, relevant content and your prospects …Continue Reading →

Inexpensive Video Tricks to Boost Your Online Marketing

When I recorded this interview with Dave Phillips, founder of Ubervideo in Victoria, Canada, I was still stalling on recording my first video. As you know, I’ve now done so (you can watch it here) and I’m preparing several others. …Continue Reading →

Skip Pay-Per-Click (PPC); Organic Search Engine Optimization (SEO) is Where it’s At

I attended an excellent presentation last night by Krista LaRiviere, co-founder and CEO of gShift Labs and Ontario Chair of SEMPO Canada (the professional association for search engine marketing professionals). She argues that pay-per-click (ppc) search engine marketing is a …Continue Reading →

No More Salesmen! How an Industrial Products Company Grew While Getting Rid Of Outside Sales Staff

Grant Meadows, founder of Optimum Energy Products Ltd., of Calgary, Alberta, discusses his company’s path to steady growth and profitability by creating effective e-commerce sites and automated systems that help them deliver consistent, excellent customer service. Their websites have become …Continue Reading →