Electronic Geek Store Selling Jewelry?! Online Shopping Goes to the Mall

The Shopping Mall is Dead. Long Live the Online Mall! OK, so physical shopping malls aren’t quite dead yet, but it is interesting to see how the online e-commerce world is moving towards a shopping mall model. First was the granddaddy …Continue Reading →

From Bricks ‘n Mortar to Online Store Success (& More From Dx3 2014)

Successful online store entrepreneur, Ben Burmaster (& crew)

Today we’ve got two interviews about new online store happenings, from the recent Dx3 conference in Toronto. The first is with Ben Burmaster, who has grown SnuggleBugz from a bricks and mortar retail store to one of Canada’s top online retail successes. The …Continue Reading →

What Makes Shoppers Click & Buy? [infographic]

I generally hate long, skinny infographics, but this one has lots of good digital media and e-commerce statistics in it. I also have a complete source list for all of the statistics cited, and will happily provide them to anyone …Continue Reading →

Guy Kawasaki on Steve Jobs, Hockey & Being Crappy

[The audio quality is better on this video version than on the podcast, so you might prefer to watch it. You’ll find it and other videos on the Frank Online Marketing YouTube Channel.] OK, I admit it, I was a little …Continue Reading →

How to Avoid Competing on Price

Like so many software success stories, BlackSquare, started by developing software to solve its own problem (managing a web-based wine club), and then realized that a whole lot of other people could benefit from it too. Two years later they have clients …Continue Reading →

Pet Pictures to Profits: How A Pet Food Store Succeeds Online

There’s a new wave of young entrepreneurs taking over their parents’ businesses, and they are bringing with them a must-do attitude about e-commerce. Like Baseer Khudayar of Zelen Shoes (Canada’s Answer to Zappos), today’s guest, Brandon Forder of Canadian Pet Connection, …Continue Reading →

How Shopify Overtook Volusion

If you’ve been thinking of selling online and looking for a way to set up your e-commerce store, odds are you’ve come across Shopify. Shopify is the platform used by 65,000 e-commerce stores in 100 countries. But did you know …Continue Reading →

Thinking of Exporting? Consider This Advice First!

Last week we heard from the Conference Board about how Canadian companies are too reluctant to export. This week we are talking about how you CAN export successfully. Exporting Is Risky, But Not Exporting May Be Even Riskier As Todd Winterhalt, …Continue Reading →

Lessons from an e-Commerce Leader: Staples CEO Steve Matyas Talks Online Marketing

Steve Matyas, CEO of Staples Canada discusses customer focus with Tema Frank

What better way to celebrate Canada Day than with an interview with the CEO of Canada’s largest online retailer? Experience Helps You Succeed in e-Commerce What I love about Steve Matyas, CEO of Staples Canada, is his combination of bluntness …Continue Reading →

A Healthy Approach to Online Marketing

I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online. My chat …Continue Reading →