Want to Fix Your Company’s Customer Service?

Chris Daffy discusses Customer Service (and how it's different from customer experience!)

In today’s interview, European customer service expert, Chris Daffy, of the Academy of Service Excellence, discusses three steps required to deliver excellent customer experiences in organizations. He sees these as being: Principles – The company must have the right values …Continue Reading →

Auggh! I Can’t Do It All! … 5 Steps To Help You Set Priorities

How the World Domination Summit Helped Me Set Priorities This is my first podcast since my road trip to the World Domination Summit in Portland last month. I thought I’d come back bursting with interviews to air on the podcast, …Continue Reading →

Learn the Secret to Selling Online at Premium Prices

There are thousands of companies selling t-shirts online. I know this because I actually looked into doing it myself, as a social business model. I decided not to, but Bay Yess, founder of Tagged Threads, went for it, and is …Continue Reading →

A New Tool For Using Video to Capture Stories From Your Audience

Katrina German, Co-founder of OneStory

Today’s guest, Katrina German, co-founder of Saskatoon-based start-up, OneStory, always loved the idea of using video to capture and save people’s stories. But she was frustrated by the time involved in video editing, especially if you were trying to put …Continue Reading →

Marketers: Learn the Neuroscience of Attention & Trust To Get More Sales

I’ve got two recent interviews for you in today’s podcast: Diana Lucaci, founder of True Impact Marketing, who spoke at the recent Marketing Research & Intelligence Association (MRIA) national conference in Saskatoon. She applies her expertise in neuroscience to business …Continue Reading →

Marketing Research 2014 Conference Interview: Briana Brownell

Tema Frank & Briana Brownell at MRIA Conference 2014

I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference. Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in …Continue Reading →