Check Out This Great Gift Opportunity for Businesses

One of the fun things about interviewing entrepreneurs is seeing how many different ways people can approach the same topic. Take gift cards. Frances Ho, of CardSwap, (click to hear my interview with CardSwap), and Leif Baradoy, of Kiind (today’s interviewee) both …Continue Reading →

Whose Problem Are You Really Solving? Your Prospect’s or Yours?

Scott Pielsticker, CEO of Toronto start-up, Contact Monkey, helped solve a mystery for me in this interview. I’ve always wondered why it is so tough to sell usability testing services. There is a ton of research proving that the money …Continue Reading →

Startup TicTalking Helps Advertisers Find Their Perfect Audience

I just came back from a fabulous few days in warm(ish) Victoria, B.C., where I had the privilege of interviewing several fascinating entrepreneurs. It is soooo much easier to get good sound on a podcast when you can be in …Continue Reading →

Do Your Customers Have a Sweet Tooth For Rewards?

Jay El-Kaake, the baby-faced CEO of Sweet Tooth Rewards, of Waterloo, Ontario, may not need to shave yet, but while still a student he managed to land $2.3 million in venture capital. His company, started three years ago, now has …Continue Reading →

How To Sell Online Without Upsetting Retail Partners

Yes, Virginia, you can sell through your own online store while also selling through retailers. But it’s a tightrope walk. In today’s episode, Lorex Technology’s Director eCommerce and digital services, Sufi Khan Sulaiman discusses the techniques his company has used to sell …Continue Reading →

No More Salesmen! How an Industrial Products Company Grew While Getting Rid Of Outside Sales Staff

Grant Meadows, founder of Optimum Energy Products Ltd., of Calgary, Alberta, discusses his company’s path to steady growth and profitability by creating effective e-commerce sites and automated systems that help them deliver consistent, excellent customer service. Their websites have become …Continue Reading →

Stories & Social Media: How They Build Your Business

Mark Evans worked as a business journalist for years before the start-up bug bit him. After trying a couple of start-ups of his own, he now owns Mark Evans Tech and consults to other start-ups. Key Takeaways You must really, …Continue Reading →

Turn That Wallet Full of Gift Cards Into Cash — That’s What This Entrepreneur Did

After her wedding, Frances Ho realized her collection of unused gift cards had grown to the point where it was worth thousands of dollars. But how to get the cash out of them so she could spend it where she …Continue Reading →

Training Company Learns From Its Online Market

Alina Martin has led Danatec Educational Services through record-breaking growth. While she had to overcome skepticism even from her own sales reps at first, the company’s e-learning business has tripled in the past three years, and the growth shows no …Continue Reading →