Canadians World Leaders in Marketing Research?

(Special mini-episode of the Frank Online Marketing Show) Adam Froman, CEO of the national research panel, Asking Canadians, and Toronto-based strategy and design firm, Delvinia, is convinced that Canada is ideally positioned to teach the rest of the world how to …Continue Reading →

Drew Green of Shop.ca & Online Marketplaces (podcast)

Episode 4 – Shop.ca CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →

Online Fancy Dress Rental Store Gives Pro Tips on How to Entice Prospects

Episode 3 of the Frank Online Marketing Show: Interview with Rent Frock Repeat co-founder Lisa Delorme & a discussion of ways to lower barriers to getting people to try what you are offering. Takeaways When you sell online, getting people …Continue Reading →

Cool Toys For Tots founder, Olia Libicz Pavlin & Search Keywords

Takeaways from Olia Libicz Pavlin interview You can help sell consumers on the value of paying for shipping by pointing out (nicely) the cost of the their time. This is especially helpful if what you are selling would be hard to find …Continue Reading →

BuildDirect.com CEO, Jeff Booth, and the All-Important Why Question (podcast)

Takeaways from Jeff Booth Interview 1. Find a pain point and setting out to solve that pain. Don’t take the easy way out with something that’s only moderately better than the status quo. 2. Think through the effect of what …Continue Reading →