Consumer Insight Is Not Just a Marketing Job

Janine Keogh, Vice President, Marketing Insights and Services of Mondelez International in Canada (formerly Kraft) told marketing researchers in Edmonton last week that they need to change how they see their role. Marketing insight comes from many sources in companies, …Continue Reading →

Skip Pay-Per-Click (PPC); Organic Search Engine Optimization (SEO) is Where it’s At

I attended an excellent presentation last night by Krista LaRiviere, co-founder and CEO of gShift Labs and Ontario Chair of SEMPO Canada (the professional association for search engine marketing professionals). She argues that pay-per-click (ppc) search engine marketing is a …Continue Reading →

Canadian Gift-Givers Shopping Online This Year

FedEx Express Canada just released an Angus Reid survey done last month that showed that 55% of Canadians plan to shop online this holiday season. That’s up from only 45% last year! The tide is turning. Other survey highlights: Consumers …Continue Reading →