Training Company Learns From Its Online Market

Alina Martin has led Danatec Educational Services through record-breaking growth. While she had to overcome skepticism even from her own sales reps at first, the company’s e-learning business has tripled in the past three years, and the growth shows no …Continue Reading →

What’s the Killer Giveaway That Will Win You Customers?

UPDATE: Incentivibe has been acquired by Rebellion Media! In this week’s edition of the Frank Online Marketing Show I interviewed Adeel Vanthaliwala, co-founder of a hot new start-up called Incentivibe. The company brings the concept of team buying to lower …Continue Reading →

Drew Green of Shop.ca & Online Marketplaces (podcast)

Episode 4 – Shop.ca CEO, Drew Green, & the Pros & Cons of Selling Through Online Marketplaces   Should your business sell through an online marketplace?  Pros: Greater visibility. They’ll be spending more on site promotion than you could. Consumer …Continue Reading →

Online Fancy Dress Rental Store Gives Pro Tips on How to Entice Prospects

Episode 3 of the Frank Online Marketing Show: Interview with Rent Frock Repeat co-founder Lisa Delorme & a discussion of ways to lower barriers to getting people to try what you are offering. Takeaways When you sell online, getting people …Continue Reading →

Cool Toys For Tots founder, Olia Libicz Pavlin & Search Keywords

Takeaways from Olia Libicz Pavlin interview You can help sell consumers on the value of paying for shipping by pointing out (nicely) the cost of the their time. This is especially helpful if what you are selling would be hard to find …Continue Reading →

BuildDirect.com CEO, Jeff Booth, and the All-Important Why Question (podcast)

Takeaways from Jeff Booth Interview 1. Find a pain point and setting out to solve that pain. Don’t take the easy way out with something that’s only moderately better than the status quo. 2. Think through the effect of what …Continue Reading →

Affiliate disclaimer

I love this disclaimer that appears at the bottom of Andy Jenkins’ newsletter. “Please read my Affiliate Disclaimer: From time to time, I will promote, endorse, or suggest products and/or services for sale. My recommendation is ALWAYS based on my …Continue Reading →