Better Ways To Help Your Customers on Twitter

How 9 Brands Met The Twitter Customer Service Challenge

We did a research study earlier this year about how companies are handling the challenge of customer service on Twitter. The answer is, for most, not very well. Here are some actual examples of how leading brands responded to a simple plea for help, and analysis of what they did right and wrong.

Customer Service on Twitter: Examples of good, bad & ugly service replies to a Tweet for help from Tema Frank

The brands in these examples are the Canadian outlets of Home Depot, Canadian Tire, Grand & Toy, La Senza, Maple Music Recordings, Sears, Lee Valley, Long & McQuade, and Hudson’s Bay.

At least these ones replied. Nearly 1/3 of the 104 companies never did reply! 

You can get the full study at

You might also like this Slideshare on the 10 Commandments of Customer Service on Twitter.

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